By Kelsey Mays on July 16, 2014
Tesla has confirmed a third model, dubbed the Model 3, will show up around 2017. Tesla CEO Elon Musk originally wanted to call it the Model E — which, together with the extant Model S sedan and forthcoming Model X SUV, would have landed Tesla enough S-E-X appeal for late-night comedians to have a field day. But Ford sued because it had rights to the Model E name, explains British car magazine Auto Express, which broke the story, so Tesla had to go with Model 3 — or Model III, depending on exact nomenclature. The all-electric Model 3 will have a smaller platform than the Model S and take on the BMW 3 Series. Musk told Auto Express it would be priced around $35,000, or half the cost of a Model S. Still, the Model 3 images that Auto Express posted "were mock-ups based on their own speculation," Tesla tweeted on Tuesday.
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Senior Consumer Affairs Editor Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey