Rolls-Royce Announces Development of New Model

By Aaron Bragman  on August 4, 2014

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Rolls-Royce — makers of super-expensive, super-exclusive, super-luxury automobiles — has announced it is developing an all-new model for introduction in mid-2016, but it has declined to specify what it will be.

Related: Rolls-Royce Makes Push for Provenance Pre-Owned Program

It did reveal a few details, saying that the new model would be a "drophead tourer," which is Rolls-Royce speak for a convertible. What is not clear is what this model will be based on, the large Phantom platform or the smaller Ghost/Wraith platform.

Sources close to Cars.com with knowledge of the vehicle have suggested that the car will be a convertible version of the Wraith coupe, but that it is likely to feature a different name. This would make sense for Rolls-Royce — the company already has a convertible built on the larger Phantom platform, but it's extremely expensive. A smaller, less expensive Wraith convertible would be better able to go up against the Bentley Continental GTC and its various versions.

Rolls-Royce says prototype testing and development has commenced, and the car is about two years away from appearing in showrooms.

Cars.com photo by Evan Sears 


Detroit Bureau Chief Aaron Bragman grew up in the Detroit area, comes from an automotive family and is based in Ann Arbor, Mich.   Email Aaron


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