Kia has put a price on its all-new 2021 Seltos subcompact SUV, and it will start at $23,110 (including a lofty $1,120 destination) for the base LX with standard all-wheel drive.
The Seltos is offered in LX, S, EX and SX trim levels, and all-wheel drive — unlike for most subcompact SUVs — is standard on all but the second-level S, which has front-wheel drive and AWD as a $1,500 option. The Seltos AWD system includes a center-locking differential and torque-vectoring features. The Seltos is a subcompact SUV but at the larger end of the group, making it a particular rival for the also-larger Nissan Rogue Sport as well as the successful Subaru Crosstrek that has standard AWD. The AWD capability also separates the Seltos in the Kia lineup from the similar-size Soul hatchback that has front-wheel drive only.
The U.S. version of the Kia Seltos was unveiled in November at the Los Angeles Auto Show after an earlier debut in India. For the U.S., the Seltos is powered by a 146-horsepower, naturally aspirated 2.0-liter four with a continuously variable automatic transmission, or a 175-hp version of Kia and Hyundai’s turbocharged 1.6-liter mated to a seven-speed dual-clutch automatic. The turbo is a $2,000 option for the S with AWD, and it is standard on the SX.
Trim-level prices and features:
- The LX at $23,110 includes cloth seats, an 8-inch touchscreen with smartphone integration, six-speaker audio, regular cruise control, rear privacy glass, a front USB port and 17-inch alloy wheels.
- The S trim level with FWD and the base engine also starts at $23,110. It gets imitation leather-trimmed cloth upholstery, a leather-wrapped steering wheel and shift knob, a sliding center console armrest and rear armrest, roof rails, LED taillights and daytime running lights, and safety tech that includes a camera-based front collision system with automatic braking, lane departure warning, lane keep assist, automatic high beams and a driver attention warning. The AWD option also includes heated front seats. The S with the turbo engine option and AWD starts at $26,610 and also adds 18-inch alloy wheels.
- The EX starts at $26,410 and adds a moonroof, imitation leather upholstery, heated front seats, an acoustic-glass windshield, automatic climate control, proximity key with push-button start, and a blind spot warning with rear cross-traffic alert.
- The top-level SX starts at $29,010. The turbo engine is standard and the SX is loaded with upscale features such as the 10.25-inch touchscreen system seen in the big Kia Telluride SUV, navigation, satellite radio capability, Bose premium audio, wireless device charging, a rear USB port, LED headlights, a 10-way power driver’s seat, and an upgraded front collision system along with stop-and-go adaptive cruise control and lane-centering steering.
There are few standalone options, but a few special paint colors and a contrast black or white roof are $345 add-ons.
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The Seltos appeared in Kia’s Super Bowl commercial on Sunday. It had a feel-good message that featured Oakland Raiders rookie running back Josh Jacobs driving a Seltos and talking about what he would tell his younger self about the challenges he faced growing up homeless in Tulsa, Okla., closing with, “Push yourself to be someone and I promise someday, you will.”
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