Take our quiz & meet the car you’ll love. 2017 Data Finds Offline Events Drive Online Trends

CARS.COM — Nearly 2 billion. That’s the number of minutes car shoppers spent on properties from Jan. 1 through Nov. 27, 2017, according to data. That’s the equivalent of 33 million hours, or 1.4 million days, or 3,800 years.

As 2017 comes to a close, we’ve analyzed’s real-time behavioral data to determine where shoppers are spending their time while they research and shop for their next car.

Related: Latest Car-Buying Advice

And just what brands garnered all that time and attention from car shoppers on Ford dominated car shoppers’ attention, coming in at No. 1. It was followed closely by Chevrolet in second place, Toyota in third and Jeep in fourth, with Honda rounding out the top five.

Based on site activity, shoppers love pickup trucks. The top three shopped vehicles in 2017 were the Ford F-Series, Chevrolet Silverado and Ram pickups.

To find out how 2017’s key moments like the Women’s March in January, the Super Bowl in February, the solar eclipse in August and Hurricane Harvey in September affected online shopping at, watch the video above.

The trends in’s 2017 Year in Review were gathered by analyzing impressions of new- and used-car inventory pages, page views and searches on between Jan. 1 and Nov. 27, 2017, for the total new- or used-car shopper activity.’s Editorial department is your source for automotive news and reviews. In line with’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of’s advertising, sales and sponsored content departments.

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