Press Release Names Matthew Gold as Chief Strategy Officer

Former Alphabet leader brings deep experience in strategy development and execution from top digital and consulting companies

Chicago - August 9, 2018

Leading two-sided digital automotive marketplace™ (NYSE: CARS) announces the appointment of Matthew Gold as Chief Strategy Officer. With proven experience across strategy development, technology and consulting, he is responsible for evolving and expanding the company’s long-term growth strategy and creating strategic alignment across all brands. Gold also leads the company’s new business development efforts.

“Matthew is a proven strategist and important addition to the leadership team. Over the past year, our company has grown from – the online automotive marketplace – to an enterprise of brands offering digital solutions focused on driving the future of automotive retail for consumers and our partners,” said Alex Vetter, CEO of “He brings a data-driven approach to strategic planning and execution that will help define and accelerate new growth opportunities across our business and brands.” 

Gold joins from Alphabet where he developed strategies and partnerships based on insights and traffic from over a billion users. Most recently, he served as Head of Strategy and Operations for Emerging Market Product Partnerships at YouTube, helping drive growth of YouTube viewership in new markets. He started his career as a consultant at McKinsey & Company where he provided counsel to senior executives on strategic growth and operations challenges. 

“I see tremendous opportunity in the business,” said Gold. “I am excited to be back in Chicago and to work closely with the CARS team to help move the business forward on multiple fronts.”

Gold earned his Bachelor of Arts degree from Princeton University and his JD and MBA from Northwestern University. He joined in July and reports to Vetter.


About™ is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers. Launched in 1998 and headquartered in Chicago, the company empowers consumers with resources and information to make informed buying decisions around The 4Ps of Automotive MarketingTM: Product, Price, Place and Person, by connecting advertising partners with in-market car shoppers and providing data-driven intelligence to increase inventory turn and gain market share. A pioneer in online automotive classifieds, the company has evolved into one of the largest digital automotive platforms, connecting thousands of local dealers across the country with millions of consumers. Through trusted expert content, on-the-lot mobile features and intelligence, millions of new and used vehicle listings, a comprehensive set of pricing and research tools, and the largest database of consumer reviews in the industry, is transforming the car shopping experience. companies include DealerRater©, DealerInspire©,™,™ and©.