Chicago - February 28, 2019
Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading digital automotive marketplace, today released its financial results for the fourth quarter and full year ended December 31, 2018.
2018 Full Year Financial and Key Metric Highlights
- Revenues of $662.1 million, up $35.9 million, or 6%, year-over-year, consistent with our last guidance
- Net income of $38.8 million, or $0.55 per diluted share
- Adjusted net income of $135.3 million, or $1.92 per diluted share
- Adjusted EBITDA of $227.6 million, or 34% of revenues, consistent with guidance
- Net cash provided by operating activities of $163.5 million and free cash flow of $149.3 million
- Average monthly unique visitors of 18.8 million, up 12% year-over-year
- Traffic (visits) of 445.3 million, up 11% year-over-year
- Mobile traffic accounted for 67% of total traffic compared to 59% in 2017
- Dealer customer count of 19,921 as of December 31, 2018, compared with 20,407 as of September 30, 2018
- Direct monthly average revenue per dealer (“ARPD”) of $2,098, up 6% year-over-year
Q4 Financial and Key Metric Highlights
- Revenues of $164.3 million, up $7.8 million, or 5%, year-over-year
- Net income of $9.4 million, or $0.14 per diluted share
- Adjusted net income of $34.1 million, or $0.50 per diluted share
- Adjusted EBITDA of $61.1 million, or 37% of revenues
- Average monthly unique visitors of 17.8 million, up 21% year-over-year
- Traffic (visits) of 105.2 million, up 18% year-over-year
- Mobile traffic accounted for 67% of total traffic compared to 60% in the fourth quarter of 2017
- Direct monthly ARPD of $2,139, up 9% year-over-year
- Operational Highlights
- Significant achievements against our digital solutions strategy
- Dealer Inspire achieved $53.1 million in revenues, or 44% pro forma growth with approximately 2,500 website customers as of December 31, 2018
- Sales Transformation – adapted go-to-market strategy to better serve our customers and generate substantial cost efficiencies in 2019
- Technology Transformation – adapting technology stack to enhance agility and to realize substantial cost efficiencies in 2019 and 2020
- Numerous product launches including Social Sales Drive, Conversations, Online Shopper and AutoCorrected™
- Converted the majority of affiliate dealers, 16,674 dealer customers now under direct control
- Strong, consistent growth in traffic, supported by strong growth in SEO – twelve consecutive months of year-over-year traffic growth and nine consecutive months of year-over-year SEO growth
- Continued utilization of share repurchase program; 3.8 million shares purchased in 2018, at an average price of $25.65, totaling $97.2 million
“2018 was a pivotal year for us as we achieved significant progress against priority milestones that provide a solid foundation for our multi-year digital solutions strategy. We also introduced a number of new products that transformed the consumer experience and delivered robust traffic growth,” said Alex Vetter, President and Chief Executive Officer of Cars.com. “While we’ve gained momentum, increased investment in programs centered around dealer success in 2019 will be instrumental to deliver dealer growth that will put us on the path toward market leadership. We expect the combination of this investment and the transformational actions already taken to deliver revenue growth and double digit Adjusted EBITDA and Free Cash Flow growth in 2020.”
2018 Full Year Results
Revenues for 2018 were $662.1 million compared to $626.3 million in 2017. This includes a contribution of $53.1 million from Dealer Inspire to direct revenues. Additionally, the conversions of the McClatchy, tronc and Washington Post affiliate markets contributed $88.9 million to direct revenues, while reducing wholesale revenues $78.8 million ($18.7 million of this reduction was related to the amortization of unfavorable contracts liability, which is now recorded as a reduction of affiliate revenue share expense).
Total operating expenses for 2018 were $578.2 million compared to $492.0 million for the prior year. This increase was driven by the addition of Dealer Inspire ($58.6 million), a $17.4 million increase in non-recurring costs, a $6.8 million increase in stock-based compensation, as well as cost increases related to the affiliate conversions and planned marketing investments. These increases were partially offset by efficiencies in product and technology.
Net income for 2018 was $38.8 million, compared to $224.4 million in 2017. Recall that net income in 2017 includes a tax benefit of $131.0 million primarily associated with the adjustment of deferred tax liabilities. Adjusted net income for the year was $135.3 million, or $1.92 per diluted share, compared to $165.7 million, or $2.31 per diluted share, in the prior year period, driven by increased interest and lower income before income taxes.
Adjusted EBITDA for 2018 was $227.6 million, or 34% of revenue, compared to $238.9 million, or 38% of revenues, in the prior year period. See “Non-GAAP Financial Measures” below.
Traffic grew year-over-year for twelve consecutive months, and December was a record-breaking month with traffic growing 21% year-over-year as a result of strong growth in SEO and paid channels in addition to growth in direct traffic. In 2018, average monthly unique visitor count grew 12% and total traffic (visits) increased 11% year-over-year. Cars.com continues its mobile leadership, with 26% growth in mobile traffic year-over-year. Mobile traffic represented 67% of total traffic in 2018 compared to 59% in the prior year.
Direct monthly ARPD grew 6% year-over-year in 2018, driven by an increase in larger dealers that reside in larger markets which we now control.
Dealer customers were 19,921 at the end of 2018, a decline of 2% compared to 20,407 dealer customers as of September 30, 2018. Direct dealer customers of 16,674 were down 2% (excluding conversions) and affiliate dealer customers of 3,247 were down 2% (excluding conversions) both compared to September 30, 2018.
Revenues for the fourth quarter of 2018 were $164.3 million, compared to $156.6 million in the prior year period. Dealer Inspire contributed $17.1 million to direct revenues. In addition, the conversions of affiliate markets contributed $27.6 million to direct revenues while reducing wholesale revenues $24.3 million ($5.8 million of this reduction was related to the amortization of unfavorable contracts liability, which is now recorded as a reduction of affiliate revenue share expense).
Total operating expenses for the fourth quarter of 2018 were $140.5 million, compared to $117.7 million for the prior year period. This increase was driven by the addition of Dealer Inspire ($18.2 million), a $7.6 million increase in non-recurring costs, as well as cost increases related to the affiliate conversions, offset by a decrease in marketing costs.
Net income for the fourth quarter of 2018 was $9.4 million compared to $151.8 million in the fourth quarter of 2017. Recall that net income in 2017 includes a tax benefit of $131.0 million primarily associated with the adjustment of deferred tax liabilities. Adjusted net income for the quarter was $34.1 million, or $0.50 per diluted share, compared to $34.2 million, or $0.48 per diluted share, in the fourth quarter of 2017.
Adjusted EBITDA for the fourth quarter was $61.1 million, or 37% of revenues, compared to $63.5 million, or 41% of revenue, for the prior year period.
Average monthly unique visitor count grew 21% year-over-year during the fourth quarter, and total traffic grew 18% year-over-year. Mobile traffic grew 31% year-over-year.
Direct monthly ARPD grew 9% year-over-year in the fourth quarter of 2018, driven by an increase in larger dealers that reside in larger markets which we now control.
Cash Flow and Balance Sheet
Net cash provided by operating activities in 2018 was $163.5 million, compared to $185.9 million in the prior year. Free cash flow in 2018 was $149.3 million, compared to $153.2 million in the prior year. Current year cash flow was impacted by $25.5 million in payments associated with the early conversion of affiliate markets.
Cash and cash equivalents was $25.5 million and debt outstanding was $696.3 million as of December 31, 2018. In addition, during the twelve-month period, the Company borrowed $165 million to fund the acquisition of Dealer Inspire and paid down $52.5 million of indebtedness, net of revolver borrowings. Net leverage at December 31, 2018 was 2.9x, calculated in accordance with the Company’s credit agreement.
“Our strong balance sheet and our ability to generate significant free cash flow remain a key strategic advantage and allowed us the flexibility to pursue strategic opportunities throughout 2018,” said Becky Sheehan, Chief Financial Officer of Cars.com. She added, “We have invested in a number of areas that are supporting our roadmap to growth, including our acquisition of Dealer Inspire as well as the early conversion of three affiliate agreements, while continuing to deploy capital to support our share repurchase program.”
Our achievements in 2018 put into place transformative product, technology, sales and go-to-market changes essential to underpin a successful, differentiated strategy. Increased investments in programs centered around dealer success will be instrumental to convert our growing traffic to automobile sales to dealers and overcome the impact of starting 2019 with a lower dealer count. In 2019, we expect to benefit from the rapid scaling of Dealer Inspire revenue and an improved dealer count despite a cyclical downturn in new car sales. In 2020 and 2021, which will include the full year benefit of an increasing dealer count and cost savings, combined with additional digital solutions sales as well as the contractual uplift from conversion of the remaining affiliates, we expect increased revenue, Adjusted EBITDA and Free Cash Flow.
In 2019, based on lower dealer count to start the year, the Company expects a revenue range between a 5% decline and 2% growth with Adjusted EBITDA margins between 30% and 31%. In both 2020 and 2021 the Company expects to achieve year-over-year revenue growth between 5% and 12% and Adjusted EBITDA margins between 32% and 34%. In both years and under all scenarios, the Company expects double-digit Adjusted EBITDA growth.
Company Announcement to Pursue Strategic Alternatives
The previously announced process to explore strategic alternatives to enhance shareholder value is ongoing and we are engaged with multiple parties. We have not set a timetable for the conclusion of the review and we do not intend to comment further unless our Board has approved a specific course of action or we determine further disclosure is appropriate or required by law.
Q4 Earnings Call
As previously announced, management will hold a conference call and webcast today at 7:30 a.m. CST. This webcast may be accessed at investor.cars.com. A replay of the webcast and the slideshow will be available at this website following the conclusion of the call until March 13, 2019.
Cars.com is a leading two-sided digital automotive marketplace that connects car shoppers with sellers. Launched in 1998 and headquartered in Chicago, the company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, Cars.com enables automotive dealers and manufacturers with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share. In 2018, Cars.com acquired Dealer Inspire®, an innovative technology company building solutions that future-proof dealerships with more efficient operations, a faster and easier car buying process, and connected digital experiences that sell and service more vehicles.
Non-GAAP Financial Measures
This earnings release discusses adjusted EBITDA, adjusted EBITDA margin, adjusted net income and free cash flow. These are not financial measures as defined by GAAP. These financial measures are presented as supplemental measures of operating performance because we believe they provide meaningful information regarding our performance and provide a basis to compare operating results between periods. In addition, we use adjusted EBITDA as a measure for determining incentive compensation targets. Adjusted EBITDA also is used as a performance measure under the Company’s credit agreement and includes adjustments such as the items defined below and other further adjustments, which are defined in the credit agreement. These non-GAAP financial measures are frequently used by our lenders, securities analysts, investors and other interested parties to evaluate companies in our industry. For a reconciliation of the non-GAAP measures presented in the earnings release to their most directly comparable financial measure prepared in accordance with GAAP, see “Non-GAAP Reconciliations” below.
Other companies may define or calculate these measures differently, limiting their usefulness as comparative measures. Because of these limitations, these non-GAAP financial measures should not be considered in isolation or as substitutes for performance measures calculated in accordance with GAAP. Definitions of these non-GAAP financial measures and reconciliations to the most directly comparable GAAP financial measures are presented in the tables below.
The Company defines adjusted EBITDA as net income (loss) before (1) interest expense (income), net, (2) income tax expense (benefit), (3) depreciation, (4) amortization of intangible assets, (5) stock-based compensation expense, plus (6) certain other items, such as transaction-related costs, costs associated with the stockholder activist campaign, restructuring and other exit costs, costs related to the headquarters move and write-off and impairments of goodwill, intangible assets and other long-lived assets. Amortization of unfavorable contracts liability is not adjusted out of adjusted EBITDA.
The Company defines adjusted net income as net income (loss) excluding the after-tax impact of (1) amortization of intangible assets, (2) stock-based compensation expense, and (3) certain other items, such as transaction-related costs, costs associated with the stockholder activist campaign, restructuring and other exit costs, costs related to the headquarters move and write-off and impairments of goodwill, intangible assets and other long-lived assets. Amortization of unfavorable contracts liability is not adjusted out of adjusted net income.
Transaction-related costs are certain expense items resulting from actual or potential transactions such as business combinations, mergers, acquisitions, dispositions, spin-offs, financing transactions, and other strategic transactions, including, without limitation, (1) transaction-related bonuses and (2) expenses for advisors and representatives such as investment bankers, consultants, attorneys and accounting firms. Transaction-related costs may also include, without limitation, transition and integration costs such as retention bonuses and acquisition-related milestone payments to acquired employees, in addition to consulting, compensation and other incremental costs associated with integration projects.
The Company defines free cash flow as net cash provided by operating activities less capital expenditures, including purchases of property and equipment and capitalization of internal-use software and website development costs.
Key Metric Definitions
Traffic (Visits). Traffic and our ability to generate traffic are key to our business. Tracking our traffic performance is a critical measure. Traffic to the Cars.com network of websites and mobile apps provides value to our advertisers in terms of audience, awareness, consideration and conversion. In addition to tracking traffic volume and sources, we monitor activity on our properties, allowing us to innovate and refine our consumer-facing offerings. Traffic is an internal metric representing the number of visits to Cars.com desktop and mobile properties (web browser and mobile applications). Visits refers to the number of times visitors accessed Cars.com properties during the period, no matter how many visitors make up those visits. We measure traffic using Adobe Analytics. Traffic provides an indication of our consumer reach. Although our consumer reach does not directly result in revenue, we believe our ability to reach diverse demographic audiences is attractive to our dealer customers and national advertisers.
Average Monthly Unique Visitors (“UVs”). Measuring unique visitors is important to us because our revenues depend in part on our ability to enable dealer customers and Original Equipment Manufacturers (“OEMs”) to connect with consumers. Growth in unique visitors and consumer traffic to our mobile applications and websites increases the number of impressions, clicks, leads, and other events we can monetize to generate revenue. We count UVs in a given month as the number of distinct visitors that engage with our platform during that month. Visitors are identified when a user first visits an individual Cars.com property on an individual device/browser combination or installs one of our mobile apps on an individual device. If an individual accesses more than one of our web properties or apps or uses more than one device or browser, each of those unique property/browser/application/device combinations counts towards the number of UVs. We measure UVs using Adobe Analytics.
Dealer Customers. Our value to consumers tracks to our ability to showcase the inventory of our dealer and OEM customers. The larger the advertiser base, the more inventory and options that are available for consumers to review. Dealer customers represents the car dealerships using our products as of the end of each reporting period. Each physical or virtual dealership location is counted separately, whether it is a single-location proprietorship or part of a large consolidated dealer group. Multi-franchise dealerships at a single location are counted as one dealer. Beginning June 30, 2018, this key operating metric now includes incremental Dealer Inspire dealer customers.
Average Revenue per Dealer (“ARPD”). We believe that our ability to grow ARPD is an indicator of the value proposition of our products and the return on investment our dealer customers realize from our products. We define ARPD as Direct retail revenue during the period divided by the average number of direct dealer customers during the same period. Dealer Inspire is not included in ARPD.
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts are forward-looking statements. Forward-looking statements include information concerning our business strategies, strategic alternatives review process, plans and objectives, market potential, future financial performance, planned operational and product improvements, liquidity and other matters. These statements often include words such as “believe,” “expect,” “project,” “anticipate,” “consider,” “explore,” “potential,” “intend,” “plan,” “estimate,” “target,” “seek,” “will,” “may,” “would,” “should,” “could,” “forecasts,” “mission,” “strive,” “more,” “goal” or similar expressions. Forward-looking statements are based on our current expectations, beliefs, estimates, projections and assumptions, based on our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we think are appropriate. These statements are expressed in good faith and we believe these judgments are reasonable. However, you should understand that these statements are not guarantees of performance or results. Our actual results and strategic actions could differ materially from those expressed in the forward-looking statements. Given these uncertainties, forward-looking statements should not be relied on in making investment decisions.
Forward-looking statements are subject to a number of risks, uncertainties and other important factors, many of which are beyond our control, that could cause our actual results and strategic actions to differ materially from those expressed in the forward-looking statements contained in this press release. For a detailed discussion of many of these and other risks and uncertainties, see our Annual Report on Form 10-K for the period ended December 31, 2017, our Quarterly reports on Form 10-Q for the three-month periods ended March 31, 2018, June 30, 2018 and September 30, 2018, respectively, our Current Reports on Form 8-K and our other filings with the Securities and Exchange Commission. All forward-looking statements contained in this press release are qualified by these cautionary statements. The forward-looking statements contained in this press release speak only as of the date of this press release. We undertake no obligation, other than as may be required by law, to update or revise any forward-looking or cautionary statements to reflect changes in assumptions, the occurrence of events, unanticipated or otherwise, or changes in future operating results over time or otherwise. Comparisons of results between current and prior periods are not intended to express any future trends, or indications of future performance, unless expressed as such, and should only be viewed as historical data.
The forward-looking statements in this press release are intended to be subject to the safe harbor protection provided by the Federal securities laws.
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[Source: Cars.com Inc]