Chicago - November 7, 2018
Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading digital automotive marketplace, today released its financial results for the quarter ended September 30, 2018.
Q3 Financial Highlights
- Total revenue of $169.3 million, up $9.4 million, or 6%, year-over-year
- Net income of $15.8 million, or $0.23 per diluted share, down $5.2 million, or $0.06 per diluted share, year-over-year
- Adjusted net income of $38.4 million, or $0.55 per diluted share, up $4.1 million, or $0.07 per diluted share, year-over-year
- Adjusted EBITDA of $62.2 million, or 37% of revenue, down $0.9 million year-over-year
- Net cash provided by operating activities of $121.1 million for the nine months ended September 30, 2018, with free cash flow of $111.1 million
Q3 Key Metric Highlights
- Average monthly unique visitors of 18.9 million, up 10% year-over-year
- Traffic (visits) of 113.8 million, up 12% year-over-year
- Mobile traffic grew 28% year-over-year and accounted for 68% of total traffic compared to 59% in the third quarter of 2017
- Dealer customer count of 20,407 as of September 30, 2018, compared with 20,720 as of June 30, 2018; Direct dealer customers of 17,011 as of September 30, 2018 compared with 16,592 as of June 30, 2018
- Direct monthly average revenue per dealer (“ARPD”) of $2,116, up 8% year-over-year; excluding affiliate conversions ARPD grew 1%
- Total average vehicle listings of 4.7 million
- McClatchy, tronc and Washington Post markets fully converted as of October 1, 2018
- Dealer Inspire revenue grew 42% in the third quarter of 2018 year-over-year on a pro forma basis
- Q3 integrated product marketing effort drove outsized business impact including a 22% growth in conversion and overall brand awareness up 8% year-over-year
- Dealer solutions strategy building ARPD and strengthening revenues with franchise dealers:
- Dealer Inspire named certified advertising partner by General Motors and enabled to offer co-op digital advertising solutions
- DealerRater successful in securing co-op endorsements across multiple OEMs
- Launched Social Sales Drive enabling dealers to maximize the value of their listings through leading social channels and a managed chat solution resulting in increased value delivery that led to 70% lower cancellation rates among franchise dealers
- Cars Social units grew 30% quarter-over-quarter
- Progress on sales transformation:
- Automation of next in class sales enablement tools and customer reporting to streamline and increase sales productivity
- Cross functional team leveraging third-party expertise on product packaging and pricing strategies to better align with dealer preferences to capture value
- Optimizing sales resources and go-to-market strategy
- Continued utilization of share repurchase program; 3.0 million shares purchased year to date, at an average price of $25.69
“We can take pride in a number of wins this quarter, including our continued strength in organic traffic, uplift in ARPD, successes with Matchmaker, Social and Dealer Inspire products and winning OEM co-op endorsements that further incentivize dealers to subscribe to our solutions,” said Alex Vetter, President and Chief Executive Officer of Cars.com. “We recognize that OEM pullbacks and dealer margin pressures have created a challenging environment, yet we remain confident that our strategy to combine our increasing audience with leading digital solutions will improve dealer count and best position our dealers to efficiently compete for sales.”
“Our continuing focus on cost optimization and efficiencies are contributing to our industry leading profit margins and cash flow,” said Becky Sheehan, Chief Financial Officer of Cars.com. “We completed our externally facilitated technology review and are moving forward with implementation. The resulting operating cash flow benefits will provide us further resources for reinvestment for growth or share repurchases.”
Revenue for the third quarter of 2018 was $169.3 million, compared to $159.9 million in the prior year period. Dealer Inspire and LDM contributed $15.8 million to direct revenue. In addition, the conversions of affiliate markets contributed $25.6 million to direct revenue, while reducing wholesale revenue $22.6 million ($5.4 million of this reduction was related to the amortization of unfavorable contracts liability, which is now recorded as a reduction of affiliate revenue share expense).
Total operating expenses for the third quarter of 2018 were $141.0 million, compared to $120.5 million for the prior year period. This increase was driven by the addition of Dealer Inspire ($16.9 million), a $3.5 million increase in non-recurring costs, a $2.0 million increase in stock-based compensation, as well as cost increases related to the affiliate conversions and planned marketing investments. These increases were partially offset by efficiencies in product and technology.
Net income for the third quarter of 2018 was $15.8 million, or $0.23 per diluted share, compared to $21.0 million, or $0.29 per diluted share, in the third quarter of 2017. Adjusted net income for the third quarter of 2018 was $38.4 million, or $0.55 per diluted share, compared to $34.3 million, or $0.48 per diluted share, in the third quarter of 2017.
Adjusted EBITDA for the third quarter of 2018 was $62.2 million, or 37% of revenue, compared to $63.1 million, or 39% of revenue, for the prior year period.
For the third quarter, average monthly unique visitor count grew 10% year-over-year and total traffic grew 12% year-over-year supported by investments in marketing, brand strength and continued strong SEO growth. Mobile traffic grew 28% year-over-year and accounted for 68% of total traffic compared to 59% in the prior year.
Dealer customers of 20,407 as of September 30, 2018 declined 2% sequentially compared to dealer count of 20,720 as of June 30, 2018. Direct dealer customers of 17,011 increased 419 from June 30, 2018 resulting from 744 dealers converted from affiliate markets, partially offset by higher cancellation rates in previously converted markets and lower overall sales.
Direct ARPD grew 8% year-over-year in the third quarter of 2018, driven by the conversion of affiliate dealer customers in large markets drawing higher price points. Excluding the impact of affiliate market conversions, ARPD was up 1%, driven by new product sales to existing customers.
Cash Flow and Balance Sheet
Net cash provided by operating activities for the nine-month period ended September 30, 2018 was $121.1 million, compared with $147.2 million in the prior year. Free cash flow for the nine-month period ended September 30, 2018 was $111.1 million, compared with $119.6 million in the same period last year. Impacting current year cash flow was an increase in non-recurring expenses, lower adjusted EBITDA and incremental interest, offset in part by lower capital expenditures.
Cash and cash equivalents was $17.8 million and debt outstanding was $706.9 million as of September 30, 2018. During the nine-month period ended September 30, 2018, the Company utilized its share repurchase program to purchase 3.0 million shares at an average price of $25.69 for a total of $77.2 million. In addition, during the nine-month period, the Company borrowed $165 million to fund the acquisition of Dealer Inspire and paid down $41.9 million of indebtedness, net of revolver borrowings. Net leverage at September 30, 2018 was 2.9x, calculated in accordance with the Company's credit agreement.
We anticipate being at the lower end of the previously communicated range for revenue growth of approximately 6 to 7%, with adjusted EBITDA margin remaining unchanged at approximately 34%.
Q3 Earnings Call
As previously announced, management will hold a conference call and webcast today at 7:30 a.m. CST. This webcast may be accessed at investor.cars.com. A replay of the webcast and the slideshow will be available at this website following the conclusion of the call until November 21, 2018.
Cars.com™ is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers. Launched in 1998 and headquartered in Chicago, the Company empowers consumers with resources and information to make informed buying decisions and enables advertising partners with innovative digital solutions and data-driven intelligence to increase inventory turn and gain market share. A pioneer in online automotive classifieds, the Company has evolved into one of the largest digital automotive platforms, connecting thousands of local dealers across the country with millions of consumers. In 2018, Cars.com acquired Dealer Inspire®, a company that builds technology that helps future-proof dealerships for changing consumer behaviors and makes the car buying process faster and easier.
Non-GAAP Financial Measures
This earnings release discusses adjusted EBITDA, adjusted EBITDA margin, adjusted net income and free cash flow. These are not financial measures as defined by GAAP. These financial measures are presented as supplemental measures of operating performance because we believe they provide meaningful information regarding our performance and provide a basis to compare operating results between periods. In addition, we use adjusted EBITDA as a measure for determining incentive compensation targets. Adjusted EBITDA also is used as a performance measure under the Company’s credit agreement and includes adjustments such as the items defined below and other further adjustments, which are defined in the credit agreement. These non-GAAP financial measures are frequently used by our lenders, securities analysts, investors and other interested parties to evaluate companies in our industry.
Other companies may define or calculate these measures differently, limiting their usefulness as comparative measures. Because of these limitations, these non-GAAP financial measures should not be considered in isolation or as substitutes for performance measures calculated in accordance with GAAP. Definitions of these non-GAAP financial measures and reconciliations to the most directly comparable GAAP financial measures are presented in the tables below.
The Company defines adjusted EBITDA as net income (loss) before (1) interest expense (income), net, (2) income tax expense (benefit), (3) depreciation, (4) amortization of intangible assets, (5) stock-based compensation expense, plus (6) certain other items, such as transaction-related costs, costs associated with the stockholder activist campaign, restructuring and other exit costs, costs related to the headquarters move and write-off and impairments of goodwill, intangible assets and other long-lived assets. Amortization of unfavorable contracts liability is not adjusted out of adjusted EBITDA.
The Company defines adjusted net income as net income (loss) excluding the after-tax impact of (1) amortization of intangible assets, (2) stock-based compensation expense, and (3) certain other items, such as transaction-related costs, costs associated with the stockholder activist campaign, restructuring and other exit costs, costs related to the headquarters move and write-off and impairments of goodwill, intangible assets and other long-lived assets. Amortization of unfavorable contracts liability is not adjusted out of adjusted net income.
Transaction-related costs are certain expense items resulting from actual or potential transactions such as business combinations, mergers, acquisitions, dispositions, spin-offs, financing transactions, and other strategic transactions, including, without limitation, (1) transaction-related bonuses and (2) expenses for advisors and representatives such as investment bankers, consultants, attorneys and accounting firms. Transaction-related costs may also include, without limitation, transition and integration costs such as retention bonuses and acquisition-related milestone payments to acquired employees, in addition to consulting, compensation and other incremental costs associated with integration projects.
The Company defines free cash flow as net cash provided by operating activities less capital expenditures, including purchases of property and equipment and capitalization of internal-use software and website development costs.
Key Metric Definitions
Traffic (Visits). Traffic and our ability to generate traffic are key to our business. Tracking our traffic performance is a critical measure. Traffic to the Cars.com network of websites and mobile apps provides value to our advertisers in terms of audience, awareness, consideration and conversion. In addition to tracking traffic volume and sources, we monitor activity on our properties, allowing us to innovate and refine our consumer-facing offerings. Traffic is an internal metric representing the number of visits to Cars.com desktop and mobile properties (web browser and apps). Traffic refers to the number of times visitors accessed Cars.com properties during the period, no matter how many visitors make up those visits. We measure traffic using Adobe Analytics. Traffic provides an indication of our consumer reach. Although our consumer reach does not directly result in revenue, we believe our ability to reach diverse demographic audiences is attractive to our dealer customers and national advertisers.
Dealer Customers. Our value to consumers tracks to our ability to showcase the inventory of our dealer and Original Equipment Manufacturer ("OEM") customers. The larger the advertiser base, the more inventory and options that are available for consumers to review. Dealer Customers represents the car dealerships using our products as of the end of each reporting period. Each dealership location is counted separately, whether it is a single-location proprietorship or part of a large consolidated dealer group. Multi-franchise dealerships at a single location are counted as one dealer. Beginning June 30, 2018, this key operating metric now includes DI dealer customers.
Average Vehicle Listings. Our value to consumers tracks to our ability to showcase the inventory of our dealer and OEM customers. The more vehicle listings that are available for consumers to review, the more traffic we attract and the higher the consumer engagement. Average Vehicle Listings represents the daily average of vehicles listed for sale on Cars.com properties. The daily average is calculated on a monthly basis and averaged for the reporting period.
This press release contains “forward-looking statements” within the meaning of the federal securities laws, including those statements under “Financial Objectives.” All statements other than statements of historical facts are forward-looking statements. Forward-looking statements include information concerning our business strategies, plans and objectives, market potential, future financial performance, planned operational and product improvements, liquidity and other matters. These statements often include words such as “believe,” “expect,” “project,” “anticipate,” “intend,” “plan,” “estimate,” “target,” “seek,” “will,” “may,” “would,” “should,” “could,” “forecasts,” “mission,” “strive,” “more,” “goal” or similar expressions. Forward-looking statements are based on our current expectations, beliefs, estimates, projections and assumptions, based on our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we think are appropriate. These statements are expressed in good faith and we believe these judgments are reasonable. However, you should understand that these statements are not guarantees of performance or results. Our actual results could differ materially from those expressed in the forward-looking statements. Given these uncertainties, forward-looking statements should not be relied on in making investment decisions.
Forward-looking statements are subject to a number of risks, uncertainties and other important factors, many of which are beyond our control, that could cause our actual results to differ materially from those expressed in the forward-looking statements contained in this press release. Such risks, uncertainties, and other important factors include, among others, risks related to our business, our separation from our parent company and our common stock. For a detailed discussion of many of these risks and uncertainties, see the section entitled “Risk Factors” in our Annual Report on Form 10-K for the period ended December 31, 2017 which was filed with the Securities and Exchange Commission (the “Commission”) on March 6, 2018 and our other filings with the Commission. All forward-looking statements contained in this press release are qualified by these cautionary statements. The forward-looking statements contained in this press release speak only as of the date of this press release. We undertake no obligation, other than as may be required by law, to update or revise any forward-looking or cautionary statements to reflect changes in assumptions, the occurrence of events, unanticipated or otherwise, or changes in future operating results over time or otherwise. Comparisons of results between current and prior periods are not intended to express any future trends, or indications of future performance, unless expressed as such, and should only be viewed as historical data.
The forward-looking statements in this press release are intended to be subject to the safe harbor protection provided by the Federal securities laws.
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[Source: Cars.com Inc]
Cars.com™ is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers. Launched in 1998 and headquartered in Chicago, the company empowers consumers with resources and information to make informed buying decisions around The 4Ps of Automotive MarketingTM: Product, Price, Place and Person, by connecting advertising partners with in-market car shoppers and providing data-driven intelligence to increase inventory turn and gain market share. A pioneer in online automotive classifieds, the company has evolved into one of the largest digital automotive platforms, connecting thousands of local dealers across the country with millions of consumers. Through trusted expert content, on-the-lot mobile features and intelligence, millions of new and used vehicle listings, a comprehensive set of pricing and research tools, and the largest database of consumer reviews in the industry, Cars.com is transforming the car shopping experience.