Chrysler Improves Market Share South of the Border

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Did you hear the news? Chrysler is rebounding… in Mexico!

While the embattled automaker continues to struggle in the U.S. following its bankruptcy, its market share in Mexico hit an 18-month high this September. Sales for the month were 7,068 — nearly 1,000 less than a year ago — but the automakers sales have increased steadily since the market bottomed in June, according to Chrysler.

The automaker nabbed 11.8% of the Mexican market, beating Ford for the first time in 15 months. This is down from Chrysler’s historical average of 15.1% of that market, but it does beat the year-to-date market share of 10.6%

Over the last year, Chrysler’s market share has dropped in the U.S. from 9.5% to 8.3%. This is also much lower than its historical average over the past 25 years of 13.4%, according to Autodata.

This minor surge was led by the success of the Dodge Journey, which sold more than double the second-place Honda CR-V in the crossover segment. The Dodge Ram’s share in the pickup truck market also increased from 23.8% in 2008 to 32% this year.

The volatility of the gas crisis and the recession did not swing the market in Mexico as much as it did in the U.S., where Chrysler’s sales are down 39.5% for the first nine months of the year.

Chrysler’s Mexican Market Share Hits 18-month High (Detroit News)

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