Fewer Americans Loving the Road
For auto lovers – and in this office that’s all of us – a survey released by the Pew Institute today is very disappointing. While we agree with many drivers that the daily commute can be a chore, we’re trying to find it uplifting that 69% of those polled still “like to drive.” Sure, that’s down from 79% in 1991, but we bet the frequency of daily annoyances (like bad drivers, construction and traffic) is up way more than 12% over that same period of time.
According to the study, Americans are driving more than ever and for some reason see their cars more as means of transportation than as “something special.” The number of drivers who do see their cars as special is down 20% over the past 15 years, from 43% to 23% of all drivers. This number doesn’t make sense to us, as most shoppers we hear from want a distinct vehicle in their driveway, even if it is used as a daily workhorse. We car lovers demand a recount. If you feel like we do, please comment below.
