Fewer Than 200 Have Returned GM's Guaranteed Cars

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GM’s 60-Day Satisfaction Guarantee program has proven to be a confidence booster for the company. Today, GM announced that fewer than 200 buyers out of 222,000 who purchased a new GM car have returned them unsatisfied. However, that’s out of 658 who took the guarantee offer over $500 in cash back. That’s a 33% return rate.

These returns don’t cost the buyer the full price of the car, but they are out taxes, fees and two car payments. This means those who returned cars were very unsatisfied and skeptical to begin with. GM says it is being proactive about the returns; they’re following up with each customer and conducting high-level interviews with engineering staff to find out what the customers didn’t like. A few of the purchasers returned the cars for other models or trim levels, but many just didn’t like the cars or trucks.