Today, Ford announced it will build the upcoming Ford Fiesta at its Mexican assembly plant. The bigger news is that along with a small sedan, Ford will also build a two-door hatchback version of the Fiesta for North America in 2010. When the Fiesta launches, buyers will be able to choose between the hatch or the sedan.
What’s being phased out of the assembly plant to make room for the new Fiesta? The F-Series pickup. The F-Series will still be produced at a number of U.S. plants, but this is an illustration of how the company is shifting production to match new demand for small, fuel-efficient cars versus trucks and SUVs. But will 2010 be too late for another small Ford car to hit the market?