Ford Promotes Edge SUV with Free Video Podcast

Ford is jumping on the iTunes bandwagon with a new promotion called EdgeMusic Videocast, a feature meant to promote its new SUV by allowing users to download video podcasts for free. The first features music videos by modern rock acts Wolfmother, Gomez, Yeah Yeah Yeahs and Cat Power. Each month there will be a new podcast with different artists, and they’ll be easily downloadable via iTunes or other podcast readers.

We’re not sure if this is the perfect tie-in — and all the songs seem so three-months-ago — but we give Ford credit for the attempt. Perhaps they can try to get some exclusive videos next time out.

Check out Ford’s EdgeMusic website for more details.

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