Hyundai Genesis Coupe in Super Bowl XLIII Ad Lineup
It seems Hyundai is going to follow up its 2008 Super Ads for the Genesis sedan with spots for the upcoming Genesis coupe. While the sedan ads were a tad sedate, ranking low on most people’s ad meters, the company says the coupe ads will feature precision driving by famed racer Rhys Millen, teamed with music. In the first commercial, the music will be supplied by classical cellist Yo-Yo Ma, while a secret guest artist will be featured in the second ad.
The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.
