NEWS

Kia Aims at Parents in Sorento Super Bowl Ad

If you don’t have young kids, you might not recognize Muno from “Yo Gabba Gabba!” leading a group of toys through adult adventures in Kia’s Super Bowl spot, shown above. However, most people likely had a sock monkey or stuffed bear growing up. Do viewers want to see them partying it up in Vegas, complete with tattoos and hot tubs with bikini-clad women?

We do like the hip parent angle, though, and are thankful that the TV show’s theme song isn’t the soundtrack here.  

Related
Cars.com 2011 Kia Sorento Review

Photo of David Thomas
Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David Thomas

Latest expert reviews