Kia Aims at Parents in Sorento Super Bowl Ad

If you don’t have young kids, you might not recognize Muno from “Yo Gabba Gabba!” leading a group of toys through adult adventures in Kia’s Super Bowl spot, shown above. However, most people likely had a sock monkey or stuffed bear growing up. Do viewers want to see them partying it up in Vegas, complete with tattoos and hot tubs with bikini-clad women?

We do like the hip parent angle, though, and are thankful that the TV show’s theme song isn’t the soundtrack here.  

Related 2011 Kia Sorento Review

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Former managing editor David Thomas has a thing for wagons and owns a 2010 Subaru Outback and a 2005 Volkswagen Passat wagon. Email David Thomas

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