With the resurrected Aviator SUV taking off as we speak at the 2018 New York International Auto Show, Lincoln is betting on a continuation of the success it’s had with its redesigned Navigator full-size SUV. Part of Lincoln’s plan is offering owners of its vehicles a host of what it calls “effortless services” aimed at enticing luxury buyers.
Related: More 2018 New York Auto Show News
The latest addition to these services will roll out in the Aviator first. Through the multimedia system, drivers will be notified of specific situations facing the car and gently prompted with solutions. For example, if the Aviator is running low on fuel, a prompt appears in the gauge cluster, and the in-car navigation will activate and provide the nearest gas stations as potential destinations.
Here’s what is already under Lincoln’s “effortless services” umbrella:
1. A monthly subscription service through Canvas offering subscribers 24/7 access to pre-owned Lincoln vehicles. Originally piloted in West Los Angeles and San Francisco with 2015 model-year vehicles, a fee covers a variety of mileage options as well as insurance, warranty, maintenance and roadside assistance. The latest addition adds 2017 model-year vehicles to the West Los Angeles area, and subscribers to the 2017 vehicles also get access to …
2. Lincoln Pickup & Delivery, which picks up an owner’s vehicle and takes it to service while leaving the owner with a loaner vehicle, and then returns the owner’s vehicle once the service has been completed. Appointments can be made through the Lincoln Way app, which also tracks the progress of the service.
3. A personal driver service, which provides a “carefully screened” driver for the owner’s vehicle. Lincoln suggests medical appointments or airport service as potential reasons to turn your own car into a personal Uber.
4. Online shopping that includes the ability to lock in the price of a vehicle for 48 hours and make an appointment with a dealer to purchase or lease the vehicle in question. (This service will be available in the U.S. by the end of 2018.)
5. A partnership with CLEAR, which offers easier access to a variety of locations, including passing through security at a number of airports in “minutes every time,” according to CLEAR. New Lincoln owners get a complimentary six-month subscription; Lincoln Black Label owners get a whole year.
Time will tell if this is enough to boost Lincoln’s sales and elevate the brand back up to luxury status. Check out our full preview of the new Aviator here.
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