NASCAR Inspires Road-Worthy Energy Drink

They could have called it “Wheels Side Down” or “Gentlemen, Start Your Adrenaline,” but DC Brands International picked “Turn Left” as the name of its new energy drink targeted at the 75 million NASCAR fans.

The company says Turn Left offers a “steady energy high,” though you have to assume that 33 cars racing around a track at speeds in excess of 150 mph — with only a thin layer of decals separating the bodies — would easily give onlookers a natural energy high, leaving no need for liquid horsepower.

“In studying the marketplace, no one had yet addressed NASCAR fans as individuals,” said Richard Pearce, president and CEO of DC Brands. “The nature of NASCAR is all-American — it appeals to men and women who appreciate an adrenaline rush. This further expands the traditional energy drink demographic.”

NASCAR fans, no doubt, also will be encouraged to keep Turn Left in their cars to ensure they stay awake at the wheel on their way to and from the track on race day.

In addition to Turn Left, DC Brands sells Dickens Energy Cider, perhaps for when the racing season is over.