In August, Volkswagen announced ahead of the 2019 Frankfurt auto show that it would undergo an overhaul of its brand identity, featuring a new take on VW’s classic badge as well as typography, a “sound logo” and a “female voice” to complete the set. The Wolfsburg, Germany-based automaker would like to remind you gently amid the ambient madness that said rebranding did, indeed, go through — and you can now find it in the U.S. adorning the 2020 Atlas Cross Sport SUV.
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