No Reservations: 2023 Ford F-150 Lightning Orders Reopen
Ford today reopened orders for its all-electric 2023 F-150 Lightning pickup truck after halting production, orders and deliveries briefly in late winter.
Related: Full-Size Pickup Truck Inventory Returns With a Vengeance, But at What Cost?
The automaker began taking reservations for the electric F-150 in May 2021 but stopped that December, having booked 200,000 reservations. Prices have increased at least three times since, sometimes applied as a flat increase across the board, sometimes with different premiums attached to different trim levels.
An F-150 Lightning battery pack ignited while a truck awaited delivery in February, bringing all things Lightning to a halt. But the drama and plot twists surrounding Ford’s full-size electric pickup continue today, some two years after Ford started taking reservations.
The big news? Reservations are over. Anyone can log on to Ford’s site (or interact with a human at a dealership), configure a truck and begin the ordering process. A lesser subplot of the last two years has been Ford increasing production capacity for the Lightning, targeting the ability to build 150,000 trucks annually by the fall of 2023. Buyers will still have to wait to take delivery of their new trucks, but they no longer have to wait to pick out their configuration and options.
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