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Report: Cadillac to Add SUVs, Entry-Level Sedan

2016 Cadillac CT6

CARS.COM — Cadillac will introduce an entry-level sedan plus at least two — and possibly three — new SUVs, according to a Detroit News report. In what appears to be the continuing fruit of GM’s plans to pump $12 billion into its luxury marque, Cadillac President Johan de Nysschen detailed a range of product plans to The Detroit News:

  • A refreshed XTS sedan later in 2017
  • An entry-level compact sport sedan that slots below the current ATS
  • Higher-echelon versions of the flagship CT6 sedan
  • A new SUV that sits between the XT5 and Escalade
  • A small SUV that slots below the XT5 in the second half of 2018
  • A possible second small SUV to come after 2020

For a brand whose ads once played to Led Zeppelin’s “Rock and Roll,” that’s, well, a whole lotta love. (“Whole Lotta Love” was another terrific Zep song, kids, but since it came before Snapchat — like, decades before — you probably don’t care.) If all of these introductions pan out, it would satisfy most of Cadillac’s goal to introduce “eight all-new vehicles” by 2020, including entries in five segments the brand currently isn’t in. That’s the gauntlet de Nysschen threw at the 2015 North American International Auto Show, and since then, the brand introduced two of them in the CT6 sedan and XT5 SUV.

De Nysschen reportedly told The Detroit News the brand has been “unable to fully exploit the updraft that’s taking place” among SUVs. But with new products every six months from mid-2018 through 2020 or 2021, GM aims to fix that. When the cycle ends, Cadillac will compete in 90 percent of the luxury market versus only 50 percent today, he reportedly said.