To Infiniti and Beyond! New Concept Portends Electrified Future

INFINITI_Prototype 10.jpg Infiniti Prototype 10 | Manufacturer image

Infiniti is diversifying its concept portfolio. The brand’s last concept, the Q Inspiration, got power from a variable-compression four-cylinder engine, and a new model the automaker teased today is all-electric. The Prototype 10 concept car is a single-seater the automaker says is designed to be “a daring electrified speedster.”

Related: Infiniti Q Inspiration Concept a Car James Bond’s Q Could Get Behind

Details are slim, but the illustration released today shows a sleek and futuristic sports car. The automaker said the concept blends performance and electrification, and it builds on the plan Infiniti announced in January to introduce new vehicles with electrified powertrains starting in 2021. Infiniti also promised that electrified vehicles will comprise more than half of the brand’s global sales by 2025.

“Our new concept provides clues to where the Infiniti brand is heading,” Karim Habib, Infiniti executive design director, said in a statement. “For us, electrification means performance – our electrified cars will be powerful, efficient and a joy to drive, and the new concept is a physical representation of our electrified performance future.”

It’s got a long way to go. While parent company Nissan is no stranger to electric vehicles, starting with the Leaf, Infiniti’s only hybrid vehicle, the QX60 Hybrid, was canceled last year amid slow sales.

The concept will be unveiled Aug. 23 at the 2018 Pebble Beach Concours d’Elegance.’s Editorial department is your source for automotive news and reviews. In line with’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of’s advertising, sales and sponsored content departments.


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