Looks like: An Atlas driven by someone who uses “brah” unironically
Defining characteristics: Chunky all-terrain tires, giant roof rack and LED light bars, required-by-law matte paint
Ridiculous features: Hive EX expedition trailer with matching wheels, the entire aesthetic tbh
Chance of being mass-produced: None, but between aftermarket suppliers and official VW parts, you could make your own if you wanted to pay a Jeep Wrangler Rubicon price for a fraction of the capability
Volkswagen is taking the Atlas — Cars.com’s Best of 2018 winner — to new and ludicrous heights with the Atlas Basecamp Concept, debuting next week at the 2019 New York International Auto Show. Inspired by endurance mountain biking, the Atlas Basecamp showcases a number of aftermarket parts available for the Atlas along with some custom parts — all designed to take your Atlas to places a stock Atlas wouldn’t normally go.