We Give Up: Hummer Sponsoring Earth Day Coverage

Today’s Earth Day sponsor appears to be Hummer.

I can’t believe Hummer is still spending money on advertising, let alone ad spends for Earth Day. I can only guess GM had this purchase in place long ago and that it rotates brands in that spot, but each time I went to the site, the Hummer logo displayed. There are also Cadillac ads and promotions for GM’s Total Assurance Confidence program running in other spots on the Weather.com site, which perhaps backs up the rotating ad-spend theory. Still, perception is reality, and it looks to the average Joe, or Twitterer, like GM is throwing money away here.