What’s the Best Deal on a Compact SUV in January 2020?

nissan rogue 2020 best deals compact suv jpg illustration by Paul Dolan

In addition to our monthly installment on the best new-car deals industrywide, this month we’re also focusing on deals for shoppers in one of the most popular segments on the market: compact SUVs. Excluding luxury models, this class — rife with household names like the Ford Escape, Honda CR-V and Toyota RAV4 — accounts for nearly 1 of every 6 new cars sold industrywide, by our accounting of Automotive News sales data.

Related: What’s the Best Compact SUV of 2019?

Which examples have the steepest discounts in January 2020? From our survey of six major U.S. markets, here are the prominent deals we spotted. All deals expire Feb. 3.

Chevrolet Equinox

2020 Chevrolet Equinox 001 jpg 2020 Chevrolet Equinox | Manufacturer image

Factory cash discounts on the 2020 Equinox amount to some 8-14% off depending on what you buy. Chevrolet is offering $3,750 off all trim levels except the base model, called the L. Alternately, creditworthy shoppers in some markets can get 0% financing for 72 months plus $500, also excluding the Equinox L.

Dodge Journey

dodge journey 2019 oem jpg 2019 Dodge Journey | Manufacturer image

The 2019 model year still accounts for nearly all new Journey inventory on as of this writing, and factory discounts amount to $3,250 to $4,750, region and trim level depending. That amounts to roughly 8-17% off. Those who finance at standard rates through Dodge parent Fiat Chrysler Automobiles can knock off another $1,000 to $1,500, depending on region. And in some markets, we observed another $1,250 to $1,750 on select trims for shoppers with low credit — not the first time we’ve seen this on the Journey. In lieu of all that, high-credit shoppers can get 0% financing for 36 months plus $2,000 to $3,500, depending on region.

GMC Terrain

2020 GMC Terrain 001 jpg 2020 GMC Terrain | Manufacturer image

Factory cash discounts on the 2020 Terrain amount to about 7-13% off all but the base trim level. detailed the Terrain’s discounts in our January 2020 Best Deals story, so head over there for more.

Nissan Rogue

Factory cash discounts on the 2020 Rogue amount to about 6-11% off, depending what and where you buy. detailed the Rogue’s discounts in our January 2020 Best Deals story, so head over there for more.

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2020 Nissan Rogue White source jpg 2020 Nissan Rogue | Manufacturer image

Remember, our numbers are current as of publication for the markets we survey (generally Atlanta, Chicago, Denver, Houston, Los Angeles and New York). They reflect advertised customer discounts, not unadvertised factory-to-dealer cash. Incentives may vary by region and trim level; automakers may also change them later in the month. In sum: Your discounts may vary, so check with your local dealer for specifics.’s Editorial department is your source for automotive news and reviews. In line with’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of’s advertising, sales and sponsored content departments.

Photo of Kelsey Mays
Former Assistant Managing Editor-News Kelsey Mays likes quality, reliability, safety and practicality. But he also likes a fair price. Email Kelsey Mays

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