In the land of pickup truck battles, the winners never sleep, meaning there’s always innovating to come up with new ideas, tricks and gimmicks so there’s something new, fresh and chat-worthy when a pickup debuts. For the 2023 North American International Auto Show’s debut of the new 2024 Ford F-150, the automaker’s mild refresh of its perennial bestseller included some nifty new content, like a new multimedia screen, some fresh trailer tech and something that always generates a lot of controversy: a funky new tailgate.
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So, we had a look around the show floor to see what the latest state of tailgate tech is among the Detroit Three automakers, the market leaders in pickup trucks, to determine if Ford’s new Pro Access Tailgate is likely to be a deciding factor in bringing new buyers into the fold or keeping the ones they have with a neat piece of new tech.