We are seeking qualified candidates for the position of Director, Social Media who will be responsible for leading the strategy for the company’s consumer- and B2B-facing social media channels. This role will develop, evolve and execute the innovative approaches to social media for B2C and B2B audiences. This is a highly collaborative role, working with stakeholders in sales, marketing, product and analytics to make Cars a best in class social media marketer.
In this role you will decide how Cars.com looks, sounds, and engages with its audience across all social media platforms. The director creates data-driven programs that build audience and deepen our connection with followers on multiple platforms, and in a variety of formats including text, photo, and video. You will collaborate with the editorial team on calendars, work with integrated marketing and the custom team to socialize across owned and paid media channels, and apply analytic learnings from previous programs to measure success. You will serve as the primary contact for platform parternships, and determine where and how to use resources to have the greatest impact. Excellent writing, editing, presentation, and communication skills are a must.
The Director will also advocate for and drive innovation in the social media space, acting as Cars.com's subject matter expert, and working across functions to ensure best practices and constant improvement. This includes developing campaigns that will engage and grow our audiences while increasing brand awareness for Cars, and content partnerships that improve advertiser results and impact. This is an opportunity to define a groundbreaking strategy and take a well known brand with significant assets to new heights in the social media space.
Responsibilities include, but are not limited to:
Cars.com, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.