Cars.com is seeking a Senior Data Analyst – Tag Management specialist to drive and promote data quality and data collection best practices and ensure web site data collection tags are managed and maintained. This role functions as a business-technology liaison position, and utilizes knowledge about the metrics and analytics required to support business functional areas. The Data Analyst understands business objectives, data questions, and site-tagging problems to ensure accuracy of data capture. This is a collaborative role, translating business needs into the data requirements and data structures in support of reporting, ad hoc queries, and analytics. This role also has responsibility for stewardship over reporting data and metrics most important to business constituents; the Data Analyst will support the ongoing efforts around data governance and data quality. This role is responsible for cleansing and integrating data from numerous proprietary and syndicated sources (e.g. Cars.com Activity Logging Service, Adobe Analytics, DFP, Signal, Krux, etc.) to support the Business Intelligence and Analytics needs of business partners. The ideal candidate is strongly motivated by analyzing and profiling data, and helping maintain web page tags to ensure usable and reliable data. The role calls for experience with web tagging, web analytics, Business Intelligence and Data Warehousing.
The ideal candidate will be able to: