Associate Manager, Paid Social Media




Chicago, Illinois

Full-Time/Regular

RITM0021206

 

 

Job Description

 

 Major responsibilities/Projects:

 

Cars.com is seeking a performance marketer to oversee paid social advertising as a key piece of the Cars.com acquisition marketing strategy.  The Associate Manager, Paid Social Media will be the social advertising-liaison to the highest profile Cars.com acquisition marketing projects. This person will be responsible for keeping a pulse on the constantly evolving social landscape. This individual will be a critical member of the Media and Acquisition team and will serve as a champion to the growth of the digital channel in terms of high quality traffic and conversion. They must also embrace and encourage a culture based on team work, collaboration and intellectual curiosity. They must have a strong inner drive and ability to clearly demonstrate various capabilities of social media solutions.

Responsibilities:

  • Support the Media and Acquisition Marketing team as the paid social expert to help reach the Cars.com strategic goals, as well as, meet and/or exceed key performance indicators and objectives
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  • Assume accountability and ownership of paid social campaign execution including: strategy, set-up, tests, QA, performance reporting, contracts, construction of decks and billing reconciliation
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  • Proactively develop new programs and identifying areas for improvement/optimization that align with key business objectives
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  • Provide expert recommendations for audience targeting, bid strategies, campaign organization and ad formats.
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  • Collaborate with the media agency of record to ensure that business objectives are met, performance is outlined, and outputs are measurable
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  • Partner with the consumer analytics team to produce actionable insights and consolidated reporting leveraging advanced measurement tools, such as multi-touch attribution and internal data warehouse, and manage pixels/data integration on behalf of both the internal media team and agency partners
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  • Mine campaign data to provide unsolicited strategic insight based on data and optimizations to pinpoint trends and capitalize on key drivers of performance
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  • Implement strategies to realize improvement/growth of performance through paid social solutions
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  • Be a cross-functional resource on social media advertising for the organization
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Required Skills

 

 Required Skills:

  • Expert knowledge and prior hands-on experience managing social media paid platforms, including: Facebook, Instagram, Twitter, Pinterest and Snapchat; LinkedIn a plus.
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  • Advanced understanding and experience with navigating Facebook (Facebook Insights, Power Editor, Ads Manager, DPA product feeds and conversion tools), Twitter (ad dashboard, analytics and conversion tools), Pinterest (analytics and third-party optimization tools)
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  • Previous experience setting up and executing Facebook Dynamic Product Ads leveraging a feed with high volume of listings/inventory/SKUs for a non-retail client
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  • Superb time management, organization and attention to detail while managing multiple competing priorities in a fast-paced environment, working both independently and collaboratively
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  • Working knowledge of DMPs, 3rd party data, exchanges, pixel technologies, ad servers and tracking (DoubleClick For Advertisers/DoubleClick Campaign Manager), attribution, and ad verification
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  • Strong analytical thinking to make compelling arguments/provide insights based on large data sets including use of A/B control testing, statistical significance, deductive reasoning and logic
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  • Experience with hands-on execution of SEM or native advertising a plus
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  • Quick learner who enjoys working with new tools/software to increase output and drive learnings
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  • Strong creative problem-solving skills and excellent communication skills (written and verbal; general and technical) to impart critical information to a broad audience, including senior management 
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Required Experience

 

Required Experience:

  • Bachelor’s degree in a business-focused major with a background or emphasis in Marketing, Statistics or Business Management.
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  • 3-5 years planning and analyzing performance media campaigns across social, with demonstrated success in creating and executing campaigns that drove to performance KPIs and grew audiences
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  • 2+ years hands-on execution within social platforms
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  • Mastery of all relevant social platform UIs and capabilities, as well as, relevant API management platforms (4C, Kenshoo, SocialMoov)
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  • Experience analyzing and drawing recommendations from large datasets using Excel, including pivot tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus
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  • A proven track record of forward and innovative thinking for driving business results
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  • Comfortable in Microsoft Office Suite, including PowerPoint and Word
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