Event Marketing Coordinator




Chicago, Illinois

Full-Time/Regular

RITM0021266

 

 

Job Description

 

Cars.com is seeking a creative and passionate Event Marketing Coordinator to drive best in class experiences for our audience, partners and employees. These attention-grabbing experiences include, but are not limited to, consumer events, prioritized industry events, proprietary events – internal & external, both online & offline. The event marketing initiatives support and accelerate our growth strategy and drive all channels to connect with our brand.  

 

The Event Marketing Coordinator should have a passion for creating and customizing experiences that help drive transformation across event marketing efforts. This is someone who thrives in a collaborative environment and has a proven track record of working successfully in a team environment.

 

This position is a key member of the event marketing team and reports directly to the Director, Event Marketing.

 

Principle Duties and Responsibilities:

  • Support event marketing team with the full life cycle of event marketing programs
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  • Seek out and recommend new and innovative ways to engage consumers, prospects, partners and employees through our experiences
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  • Research, recommend and contract with venues, caterers, audio visual, transportation
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  • Assist in developing detailed event marketing proposals
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  • Oversee full life event cycle for small to medium scale events
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  • Attend events when assigned to provide onsite direction and execution of logistics
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  • Manage event specific materials including inventory monitoring, shipment of materials and recommending
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  • Oversee hotel execution including managing room blocks, tracking deliverables and deadlines with lead event manager
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  • Create and manage event registration sites and other event technologies including attendee registration/requests
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  • Assist with creative assets of event related materials including invitations, signage, décor and collateral
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  • Track event expenses, invoices and payments to ensure accurate spend for events
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  • Oversee premium inventory both on and offsite
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  • Maintain comprehensive event calendar for event marketing team and help communicate event details to internal and external stakeholders
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  • Reconcile event attendance and contribute to ROI analysis
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  • Collaborate with legal and finance on budget approvals and contract processing
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  • Keep educated in the industry and on the latest technologies, especially those applicable for events to identify trends and provide fresh ideas
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Required Skills

 

  • Action-Oriented: Detail-oriented, tenacious, passionate, energized, curious, enthusiastic, self-motivated, flexible and driven with a desire to work in a fast-paced department.
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  • Communication: Excellent written and verbal communications skills
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  • Approachability: Ability to work with a variety of partners both internally and externally.
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  • Peer Relationships: Eagerness and willingness to work effectively, respectfully and efficiently with all team members.
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  • Problem Solving: Critical thinker with ability to “think on your feet” to manage challenging situations
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  • Process Management: Ability to prioritize and deliver against multiple, concurrent programs. Complete tasks and projects within tight deadlines with limited supervision.
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  • Planning & Organizing: Excellent organizational and planning skills with the ability to successfully prioritize and manage projects simultaneously with good follow through capabilities
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  • Composure: Ability to work with all levels in the organization. Ability to maintain composure in difficult situations.
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  • Dealing with Ambiguity: Effectively copes with change and can shift gears comfortably. Ability to handle risk and uncertainty.
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  • Functional & Technical: Strong proficiency in MS Office, especially PowerPoint and Excel & takes initiative pioneering in new process and technologies/event platforms (ie. Registration Platform, Event App, SalesForce, Pardot)
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  • Willing and Able to Travel: Approximately 10-15% travel required; travel can increase during peak event season. Work weekends and odd hours for on-site events, as needed.
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  • Applicable Industry Knowledge: Event Marketing, Communications, Automotive, Media, Advertising, Tech
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Required Experience

 

  • A. degree in marketing or equivalent related experience
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  • 1-3+ years professional work experience in event roles with a proven track record delivering outstanding results.
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