Bergstrom Imports on Victory Lane

3.0 out of 5 3.0
Rectangle 48
Sales 8:00 AM - 8:00 PM
Service 7:00 AM - 6:00 PM

Bergstrom Imports on Victory Lane Hours

Sales

Monday

8:00 AM - 8:00 PM

Tuesday

8:00 AM - 8:00 PM

Wednesday

8:00 AM - 8:00 PM

Thursday

8:00 AM - 8:00 PM

Friday

8:00 AM - 6:00 PM

Saturday

8:00 AM - 5:00 PM

Sunday

Closed

Service

Monday

7:00 AM - 6:00 PM

Tuesday

7:00 AM - 6:00 PM

Wednesday

7:00 AM - 8:00 PM

Thursday

7:00 AM - 6:00 PM

Friday

7:00 AM - 6:00 PM

Saturday

8:00 AM - 5:00 PM

Sunday

Closed

About Our Dealership

Dealer on Cars.com since April 2009

At Bergstrom Automotive, we strive to be the recognized leader of guest service through our commitment to treat everyone

...

like family. You deserve complete peace of mind when it comes to owning your vehicle, regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin?s #1 Automotive Retailer, we support communities throughout the state with 25 Bergstrom locations, representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.

"Where you get a great deal more!"

Service

RepairPal Certification

  • Warranty - At least a 12,000-mile / 12-month warranty on parts and labor.
  • Price - Fair prices, measured by comparing them to the RepairPal Price Estimator.
  • Technician Quality - Technicians and advisors are properly trained, retained, and certified for quality.
  • Customer Satisfaction - A verified collection of valid online dealer reviews to demonstrate exceptional service quality.

Reviews

3.0 out of 5 3.0
392 lifetime reviews. A dealership's rating is calculated by averaging scores from reviews received in the past 24 months.

Read reviews that mention:

  • 1.0 out of 5
    September 14, 2018

    Tried getting loan wont move off there price. There price goes. Then summit paperwork incorrectly. And then I have to call back to find out I can get into... another car that I didn't want and would not work for my family.

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    Does not recommend this dealer
    Shopped for a used car
    Did not make a purchase
    1 people out of 1 found this review helpful. Did you?
  • 5.0 out of 5
    June 29, 2018

    I found a car I was interested in on cars.com and I sent an email asking if it was still available. The ladies I spoke with her helpful

    5.0 out of 5
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    Does recommend this dealer
    Shopped for a used car
    Did not make a purchase
    1 people out of 1 found this review helpful. Did you?
  • January 12, 2015

    I appreciate the friendly atmosphere of the service department and the speed at which they service my vehicle. I also appreciate the treats in the waiting... room, along with the cleanliness at which it is maintained. I am happy that they offer a car wash even though I do not always take advantage of it...it is still a nice complimentary service. I mostly appreciate the ease of making an appointment since I have moved 150 miles away.

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    Does recommend this dealer
    Came in for service or repair
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you!

  • 5.0 out of 5
    January 12, 2017

    Oil Change with full synthetic. Travis was very helpful. Car was done in the time promised and washed! Nice waiting area. Thank you

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    Does recommend this dealer
    Came in for service or repair
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
  • 2.0 out of 5
    October 27, 2016

    After committing to a vehicle I had to wait 2 hours for finance manager. It was already after 5:00 closing with no end in sight it was decided I could... take the vehicle the 2 hours I had left to drive home. I was told I would have a call right away on Monday with my exact payment, rate and lender. I didn't receive a call until after 2:30 and found out they were adding the unnecessary gap insurance to my payment for the entire length of my loan!

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    3.0 out of 5
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    Buying Process
    Does not recommend this dealer
    Shopped for a used car
    Did make a purchase
    3 people out of 4 found this review helpful. Did you?
  • 5.0 out of 5
    September 23, 2016

    I took my 2005 Santa Fe in for smell of gas and reduced MPG. It was a leak in the gas tank. Repair was covered under an extended warranty from Hyundai.... Also got to drive a nice rental vehicle for a few days, Very pleased with Bergstrom Hyundai service department.

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    Does recommend this dealer
    Came in for service or repair
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
  • 2.0 out of 5
    August 30, 2016

    This was not one of the greatest car buying experiences that I have had. The biggest complaint is that my family and I were there for 4.5 hours when we... pretty much picked out a car within the first 30 minutes. Waiting for the financing took forever and instead of getting the car detailed and filled with gas simultaneously while we waiting we had to wait further for that to be completed after the financing/paper signing was complete. In addition we felt extremely pressured into making a decision that day, pressured into choosing add-ons that increased our monthly payment, and again frustrated at the length of time the entire process took. Looking back now we would definitely rethink our purchase and should have walked away and came back the next day after thinking about things a bit more.

    3.0 out of 5
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    Does not recommend this dealer
    Shopped for a used car
    Did make a purchase
    5 people out of 6 found this review helpful. Did you?
  • 5.0 out of 5
    August 13, 2016

    My wife and I bough a Mazda 6 2016. Our sales rep was Marty Hafenbradel. During our first visit Marty was very patient with us and we were not ready... to commit to buying the car at that point, as we wanted to talk it over and discuss the deal details, also to see if we can get a better offer else since we were trading in a Mazda 3. Marty was very professional throughout both visits. I called him after we had decided to buy the vehicle and he made the process very easy for us, he also got us a really good deal and taught us some important information about the car. We definitely made the right decision by buying from Bergstrom, our other car was also bought from Bergstrom a year ago and the service was first class then too, and that was what really swayed us to come back to Bergstrom. Overall a very pleasant experience and we are very happy that we made the decision to buy from Bergstrom. Many thanks

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    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
  • 3.0 out of 5
    August 1, 2016

    They tend not to give a best price until they see something competitive that is lower. They don't seem to know or care that other dealers offer better... prices. Instead they figure most people won't drive an hour to save good money. They will offer matching prices when faced with a better offer but I struggle when a different dealer has worked to earn my business just giving it to Bergstrom since they're closer. On a positive note, I have dealt with very nice and capable sales personnel. On the negative side, other than the Mini service department I've had zero positive experiences with any of the other service departments at Bergstrom dealers.

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    Does not recommend this dealer
    Shopped for a used car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
  • 5.0 out of 5
    July 21, 2016

    I picked out my 2012 Tiguan online and coordinated the bulk of the deal via text, fax, and online before stepping foot on the lot. It was a thing of beauty,... once I arrived at the showroom I took it for a spin, signed the papers and I was on my way home. Top notch experience for the busy professional. Very efficient, highly recommended. Ask for Tyler O and Danielle M. Great team.

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    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
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