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Reviews

Average Ratings

4.8
Average based on 78 reviews.
  • Mark Stewart #1 in my book for sales!

    After driving my '03 Ford Explorer for 232K miles I finally felt it was time to get a new car. Unfortunately, a trade in wouldn't give me much mon...


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    After driving my '03 Ford Explorer for 232K miles I finally felt it was time to get a new car. Unfortunately, a trade in wouldn't give me much money so I have decided to keep it for a while as my dog car.. Since my husband has an '02 Outback and has been pleased with it for the most part (we bought it used and it did have some noise issues) and wanting a good size but a bit lower in height car I decided to get the Outback. I didn't have specific criteria other than moon roof and cloth seats. I had been in touch with Kristen, one of the managers, and expressed my need to get the best price. Upon arriving at Premier on the last day of the month I entered into a busy showroom. Mark Stewart was my salesman and I could tell from the beginning it was going to be a stress free experience. We were a good match. Mark was knowledgeable, patient, a good listener and had a good sense of humor, which is very important to me. My husband will be buying a car hopefully sooner rather than later I would recommend he work with Mark.

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • Great service, great cars

    This is my first experience with Subaru and I'm very impressed by the car and extremely happy with the service and attention I received in the buy...

    Dealer Response

    Thank you very much for letting us know about your experience. Your feedback is much appreciated. Please do not hesitate to let us know how Prem...


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    This is my first experience with Subaru and I'm very impressed by the car and extremely happy with the service and attention I received in the buying process.

    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
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    Dealer Response

    Thank you very much for letting us know about your experience. Your feedback is much appreciated. Please do not hesitate to let us know how Premier Subaru can assist you in the future.


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  • Very unprofessional & rude. Don't waste your time

    Salesperson was rude. Just want a quick sale. Do not appreciate educated customers. Also added extras of 800 bucks that no other dealership does. ...

    Dealer Response

    We are sorry to hear of your experience. As the only AAA Approved/BBB A+ Rated Dealership in the State of Connecticut, we pride ourselves on offe...


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    Salesperson was rude. Just want a quick sale. Do not appreciate educated customers. Also added extras of 800 bucks that no other dealership does. I had to walk away because of being virtually called a liar as I didn't buy their car right away! Wow!! I think they need to learn that in the end "it's all about the customer"!! I just wasted my 2 hrs. Don't waste your time. There are many other better dealerships available in the area.

    Does not recommend this dealer
    Shopped for a new car
    Did not make a purchase
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    Dealer Response

    We are sorry to hear of your experience. As the only AAA Approved/BBB A+ Rated Dealership in the State of Connecticut, we pride ourselves on offering our clients just the opposite of the experience that you described. We do appreciate the due diligence that a customer does prior to purchasing a car and, we offer a full technology suite on the showroom floor to explore those options for the customer or to attend to any questions or confusion. We are a full disclosure dealership and, customers have the ultimate decision of the vehicle they purchase and, the options that come with that vehicle. Two things that we do include, at no extra charge, is our exclusive Lifetime Powertrain Warranty (good nationwide) and 2 years of complimentary maintenance. Our management team is very interested in learning more about your experience so that we can make it right. Please reach out to our General Sales Manager or our Owner Directly. We truly care about the experience we provide to the customer and, want to work to restore your confidence in us.


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  • Great deal, great experience at Premier

    I had a very positive experience at Premier, and got a great deal on a Forester. Adam spent a lot of time making sure I learned about the car and ...

    Dealer Response

    Thank you for your review. I hope that the car is still treating you as well as when you first purchased it. We are proud to have Adam, Will, an...


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    I had a very positive experience at Premier, and got a great deal on a Forester. Adam spent a lot of time making sure I learned about the car and its features, as well as walking me through my various options in terms of used vs new, trim levels, equipment and financing. He’s a straightforward professional, as are Will and Rod who helped to finalize the deal and get all the paperwork done. Premier offered a wide selection, competitive prices, a comfortable environment and most importantly, a team of professionals who know how to both treat customers with respect and get the best deal possible. Looking forward to many safe miles in my Subaru and recommending Premier to friends and family looking for a good deal on a great car.

    Does recommend this dealer
    Shopped for a new car
    Shopped for a used car
    Did make a purchase
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    Dealer Response

    Thank you for your review. I hope that the car is still treating you as well as when you first purchased it. We are proud to have Adam, Will, and Rod as part of our team. If we can assist you, or anyone you know, for any reason, please do not hesitate to ask. We appreciate your business.


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  • Helene was the best !

    I was quite nervous during this whole process of trading my car and purchasing a new one. Helene was great in providing me with the information I ...


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    I was quite nervous during this whole process of trading my car and purchasing a new one. Helene was great in providing me with the information I needed to make decisions. She rolled with, as halfway during this process I changed my mind and switched cars. The staff were all very friendly and helpful and that was important to me. Helene was very through with me and continued to ask me questions to make sure I understood everything and was comfortable with the direction that we were going. Overall my experience was great !

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • Looked at many dealers for a used Subaru Legacy.

    Great experience! Looked at many dealers for a used Subaru Legacy. Wanted: Mileage below 70k. Clean ( I keep a car for at least 7 years). Dark ext...


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    Great experience! Looked at many dealers for a used Subaru Legacy. Wanted: Mileage below 70k. Clean ( I keep a car for at least 7 years). Dark exterior color. Dark seats. Found plenty of Legacy’s with what I wanted except for having “Warm Ivory “ i.e. beige seats. Salesman Mark Gennette went beyond the call and engineered a deal to put custom black leather seats in a low mileage Crystal Black Silica Legacy. Sales Manager Will Petrillo negotiated the sale of my trade and purchase of the car. He was firm but fair. Business Manager Jeff Irzyk discussed all financial decisions and warranty options with us and completed the paperwork flawlessly. He made the process easy and stress free. When we picked up car it was absolutely perfect, inside and out! Premier Subaru has changed the stereotype of buying a car from a root canal to a comfortable transaction.

    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
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  • Best-ever experience at a dealership.

    Truly the best sales experience at a dealership either of us have ever had. Ted was thorough in every aspect, from showing us the vehicle through ...


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    Truly the best sales experience at a dealership either of us have ever had. Ted was thorough in every aspect, from showing us the vehicle through the paperwork to delivery. Highly recommended!

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • Amazing sales department

    My experience with Premier Subaru (Branford) was a bit of a headache but overall very pleasant. I went to Premier to test drive a certified used c...

    Dealer Response

    Chris, Thank you for your comments. We are sorry for the issue on the car, as well as the confusion. I am glad you afforded us the opportunity to...


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    My experience with Premier Subaru (Branford) was a bit of a headache but overall very pleasant. I went to Premier to test drive a certified used car and was lucky to get Barb Mullen for my sales rep. Barb is the epitome of car sales done right. She provided an absolute no pressure environment and genuinely cared about making me happy. I initially wanted to trade in my old car, but after the sales manager offered less than half of its worth I was forced to sell private party. During this process Barb was always there at a drop of a hat and made sure I ended up in the car I wanted. Within a week of owning the car, I realized the front speakers didn’t work and the steering rack started to leak. Originally they told me it wasn’t covered under warranty and that I had to pay $1200+ to get it fixed. I expressed my dissatisfaction to Brian Iaguessa in the service department, and he did everything he could (going to his manager, and eventually to the owner Bob Alvine) to get it fixed at no cost to me. It took a week to get my steering rack replaced and another 3 weeks to get my speakers settled. In Summary: Pros: - Buying a car at Premier is extremely easy and very pleasant (i.e. Barb Mullen). - The staff in the service department care (i.e. Brian Iaguessa). Cons: - Used cars are not checked as thorough as you would like. - Typical dealership trade in values

    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
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    Dealer Response

    Chris, Thank you for your comments. We are sorry for the issue on the car, as well as the confusion. I am glad you afforded us the opportunity to make it right. We care very much about our customers and have worked hard over the last 14 years to exceed the expectations of our clients.


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  • Excellent sales rep, Trishia Baley

    Trishia Baley was terrfic to work with and made my buying experience one that was second to none. Sincerely, Christine Costa


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    Trishia Baley was terrfic to work with and made my buying experience one that was second to none. Sincerely, Christine Costa

    Does recommend this dealer
    Shopped for a new car
    Shopped for a used car
    Did make a purchase
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  • No pressure dealer

    Tyler was a pleasure to deal with. Too bad they didn't have what I was looking for.


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    Tyler was a pleasure to deal with. Too bad they didn't have what I was looking for.

    Does recommend this dealer
    Shopped for a used car
    Did not make a purchase
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