[{"id":378301,"firstName":"Greg","lastName":"Nuorimo","titleText":"Subaru Sales Consultant","emailTxt":"gnuorimo@northendsubaru.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":36,"imageUrl":"https://cdn-user.dealerrater.com/images/eb626340bb53.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":381044,"firstName":"Josh","lastName":"Machado","titleText":"Service Advisor","emailTxt":"jmachado@northendsubaru.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":22,"imageUrl":"https://cdn-user.dealerrater.com/images/7a9bde7efb2a.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Service"},{"id":412837,"firstName":"Matt","lastName":"Rondeau","titleText":"Service Manager","emailTxt":"mrondeau@northendsubaru.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":18,"imageUrl":"https://cdn-user.dealerrater.com/images/1acade2eb2af.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Service"},{"id":12445,"firstName":"Tom","lastName":"Liddle","titleText":"Business Manager","emailTxt":"tlcrf450@aol.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":162,"imageUrl":"https://cdn-user.dealerrater.com/images/cbb7f393e063.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Finance"},{"id":12449,"firstName":"Frank","lastName":"Lajoie","titleText":"Subaru Sales Consultant","shortBioText":"Frank Lajoie has been with North End Subaru since 2006 and comes here with 25+ years in the Automotive Industry. Frank lives in Templeton with his wife Terry and their great little dog Hobo. He spends his free time gardening, reading, and spending lots of hours on his computer.","emailTxt":"flajoie@northendsubaru.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":149,"imageUrl":"https://cdn-user.dealerrater.com/images/9cd1902bd2f3.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":49190,"firstName":"Mark","lastName":"Atkinson","titleText":"Mazda Sales Consultant","shortBioText":"Mark Atkinson is a lifelong resident of Fitchburg and comes to North End after years of success in the restaurant business and running a Staples store. He lives in Fitchburg with his wife and 2 sons. The whole family drives only Mazda's and Subaru's.","emailTxt":"markapps@comcast.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":125,"imageUrl":"https://cdn-user.dealerrater.com/images/users/kevin13/224e97bc-0bc5-430f-96fe-22a81da02a8e.jpg","drDealerId":28812,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":12441,"personPtyId":38552648,"firstName":"Jason","lastName":"Cote","titleText":"Sales Manager","shortBioText":"Jason Cote is the longest tenured Mazda employee in the department. He is a lifelong resident of the Fitchburg Leominster area. He is a talented trumpet player and musician.","emailTxt":"jcote@buynorthendmazda.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":81,"imageUrl":"https://cdn-user.dealerrater.com/images/01d8e4b2fb65.jpg","drDealerId":28812,"dealerEmpStartDtUtc":"1230768000","certifiedEmployee":false,"deptDscrp":"Management"},{"id":12383,"personPtyId":38552680,"firstName":"Jesse","lastName":"Manning","titleText":"General Sales Manager","emailTxt":"jmanning@buynorthendmazda.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":67,"imageUrl":"https://cdn-user.dealerrater.com/images/451e8886c718.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Management"},{"id":13731,"firstName":"Bob","lastName":"Waite","titleText":"Subaru Sales Consultant","shortBioText":"Bob Waite joined North End Subaru after 20 years with Infiniti. Living in New Hampshire he has owned many Subaru's. They are perfect for bringing his wife and 3 children racing, skiing, or transporting their Portuguese Water Dogs to the beach.","emailTxt":"bwaite@northendsubaru.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":63,"imageUrl":"https://cdn-user.dealerrater.com/images/23fccb98badd.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":12384,"personPtyId":38552747,"firstName":"Frank","lastName":"Capoccia","titleText":"Subaru Sales Consultant","shortBioText":"Frank joined our Sales team in 2008 bringing with him over 10 years of sales experience. He is a Leominster native and has lived in Fitchburg for the past 18 years with wife and 2 grandchildren. Frank is retired from the USAF (20 yrs) and is a Gulf War veteran of Operation Desert Shield/Storm. He is an avid sports fan and also enjoys participating in sports activities with his grandsons.","emailTxt":"fcapoccia@northendsubaru.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":44,"imageUrl":"https://cdn-user.dealerrater.com/images/7f7d43091f60.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":12310,"personPtyId":38552635,"firstName":"Marty","lastName":"Babineau","titleText":"General Manager","shortBioText":"Marty Babineau has been North End's General Manager since 2005 when the dealership was purchased by the Colonial Automotive Group. Marty comes to North End with over 20 years Automotive experience.","emailTxt":"mb21958@aol.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":28,"imageUrl":"https://cdn-user.dealerrater.com/images/fe4bd8ba39ee.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Management"},{"id":378442,"personPtyId":38564191,"firstName":"Michael","lastName":"Pinto","titleText":"Business Manager","emailTxt":"mpinto@buynorthendmazda.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":24,"imageUrl":"https://cdn-user.dealerrater.com/images/a3b1179adba4.jpg","drDealerId":28812,"dealerEmpStartDtUtc":"1107216000","certifiedEmployee":false,"deptDscrp":"Management"},{"id":441872,"personPtyId":38568648,"firstName":"Matt","lastName":"Gledhill","titleText":"Business Manager","shortBioText":"Hi, my name is Matt. I live in Ashby, MA with my wife Ashley and two beautiful daughters, Meredith & Nora. My favorite hobby is golfing. I have been in the car business since 2011.","emailTxt":"mgledhill@buynorthendmazda.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":15,"imageUrl":"https://cdn-user.dealerrater.com/images/6f5a14f83a73.jpg","drDealerId":28812,"dealerEmpStartDtUtc":"1501545600","industryStartDtUtc":"1293840000","certifiedEmployee":false,"deptDscrp":"Finance"},{"id":381017,"personPtyId":38564318,"firstName":"Rob","lastName":"Newton","titleText":"Service Manager","emailTxt":"rnewton@buynorthendmazda.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":9,"imageUrl":"https://cdn-user.dealerrater.com/images/2f20c0069126.jpg","drDealerId":28812,"certifiedEmployee":false,"deptDscrp":"Service"},{"id":381020,"personPtyId":38564180,"firstName":"Collette","lastName":"Marceau","titleText":"Service Specialist","emailTxt":"cmarceau@buynorthendmazda.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":8,"imageUrl":"https://cdn-user.dealerrater.com/images/e93180120044.jpg","drDealerId":28812,"certifiedEmployee":false,"deptDscrp":"Service"},{"id":360682,"personPtyId":38563180,"firstName":"Justin","lastName":"Gordon","titleText":"Subaru Sales Consultant","emailTxt":"jgordon@northendsubaru.com","combinedEmpAvgRatingNbr":4.8,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":24,"imageUrl":"https://cdn-user.dealerrater.com/images/4a682bb66262.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":12378,"personPtyId":38552680,"firstName":"Jesse","lastName":"Manning","titleText":"General Sales Manager","shortBioText":"Jesse Manning has been with North End since 2006 and the Colonial Automotive Group for over 10 years. He lives in Athol with his wife and 2 kids. He is an avid bass fisherman and car nut. In the summer you'll see him driving in his 1963 Chevy Nova.","emailTxt":"jmanning@northendsubaru.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":19,"imageUrl":"https://cdn-user.dealerrater.com/images/747239b5f979.jpg","drDealerId":28812,"certifiedEmployee":false,"deptDscrp":"Management"},{"id":12309,"personPtyId":38552744,"firstName":"Andrew","lastName":"Turner","titleText":"Part Manager","emailTxt":"aturner@northendsubaru.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":4,"imageUrl":"https://cdn-user.dealerrater.com/images/4aae4f29c2e3.jpg","drDealerId":10174,"dealerEmpStartDtUtc":"1091318400","industryStartDtUtc":"1091318400","certifiedEmployee":false,"deptDscrp":"Parts"},{"id":443932,"personPtyId":38583673,"firstName":"Dakota","lastName":"Brouillard","titleText":"Mazda Client Specialist","emailTxt":"dakota.brouillard@hotmail.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":4,"imageUrl":"https://cdn-user.dealerrater.com/images/36029ce727f2.jpg","drDealerId":28812,"dealerEmpStartDtUtc":"1496275200","industryStartDtUtc":"1496275200","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":412835,"personPtyId":38566452,"firstName":"Zach","lastName":"Shepard","titleText":"Assistant Parts Manager","shortBioText":"Hey I am Zach Shepard. I've been in the automotive industry since 2012 and have worked in almost every department in the field. Currently working as the Assistant Parts Manager at North End Mazda. I am an avid musician and car enthusiast, working on my own remixes and mashups and my project car, a 1981 Fiat Spider 2000 in my free time.","emailTxt":"zshepard@buynorthendmazda.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":2,"imageUrl":"https://cdn-user.dealerrater.com/images/employee-placeholder.jpg","drDealerId":28812,"dealerEmpStartDtUtc":"1488326400","industryStartDtUtc":"1330560000","certifiedEmployee":false,"deptDscrp":"Parts"},{"id":381050,"firstName":"Brian","lastName":"Gonynor","titleText":"Parts Specialist","emailTxt":"bgonynor@northendsubaru.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":1,"imageUrl":"https://cdn-user.dealerrater.com/images/1e73bb0f0169.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Parts"},{"id":381048,"personPtyId":38570249,"firstName":"Rick","lastName":"Caron","titleText":"Parts Specialist","emailTxt":"rcaron@northendsubaru.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":1,"imageUrl":"https://cdn-user.dealerrater.com/images/f0bc8f2fb77d.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Parts"},{"id":381036,"personPtyId":38564182,"firstName":"Rick","lastName":"Macintosh","titleText":"Parts Manager","emailTxt":"rmacintosh@buynorthendmazda.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":1,"imageUrl":"https://cdn-user.dealerrater.com/images/b4a3ba5b62bf.jpg","drDealerId":28812,"dealerEmpStartDtUtc":"901929600","industryStartDtUtc":"817776000","certifiedEmployee":false,"deptDscrp":"Parts"},{"id":462415,"firstName":"Scott","lastName":"Boudreau","titleText":"Service and Parts Specialist","emailTxt":"Sboudreau@northendmazda.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":1,"imageUrl":"https://cdn-user.dealerrater.com/images/employee-placeholder.jpg","drDealerId":28812,"certifiedEmployee":false,"deptDscrp":"Service"},{"id":443933,"personPtyId":38583811,"firstName":"Todd","lastName":"Grubb","titleText":"Mazda Client Specialist","emailTxt":"toddgrubb22@gmail.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":1,"imageUrl":"https://cdn-user.dealerrater.com/images/38a0f4f6e26f.jpg","drDealerId":28812,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":378309,"personPtyId":38564049,"firstName":"","lastName":"","titleText":"","shortBioText":"","emailTxt":"abunish@northendsubaru.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":0,"imageUrl":"https://cdn-user.dealerrater.com/images/employee-placeholder.jpg","drDealerId":28812,"certifiedEmployee":false},{"id":491196,"firstName":"Dan","lastName":"Fontaine","titleText":"Sales","emailTxt":"dfontaine@colonialautomotive.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":0,"imageUrl":"https://cdn-user.dealerrater.com/images/employee-placeholder.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Management"},{"id":507371,"firstName":"Rob","lastName":"Laflamme","titleText":"Subaru Sales Consultant","emailTxt":"robertlaflammenorthend@gmail.com","combinedRecentReviewCnt":0,"combinedEmpReviewCnt":0,"imageUrl":"https://cdn-user.dealerrater.com/images/5a0565a16598.jpg","drDealerId":10174,"certifiedEmployee":false,"deptDscrp":"Sales"}]

North End Subaru Mazda

4.9 out of 5 (4.9) 1435 reviews

Dealer on Cars.com since January 2006

Currently in stock!


Today's Hours

Sales 9:00 AM - 8:00 PM
Service 7:30 AM - 5:30 PM
Mon 9:00 AM - 8:00 PM
Tue 9:00 AM - 8:00 PM
Wed 9:00 AM - 8:00 PM
Thu 9:00 AM - 8:00 PM
Fri 9:00 AM - 6:00 PM
Sat 9:00 AM - 5:00 PM
Sun 11:00 AM - 4:00 PM
Mon 7:30 AM - 5:30 PM
Tue 7:30 AM - 7:00 PM
Wed 7:30 AM - 5:30 PM
Thu 7:30 AM - 7:00 PM
Fri 7:30 AM - 5:30 PM
Sat 8:00 AM - 4:00 PM
Sun Closed

Reviews

4.9 out of 5 4.9
1435 lifetime reviews. Includes reviews from DealerRater.com
  • January 3, 2018

    We purchased our most recent Subaru from North End Subaru with the help of Bob Waite. Bob was funny and charming and was able to find us exactly what... we were looking for which was awesome since my hubby was pretty picky about what he did and didn't want in a new vehicle. We had the 2018 Forester and Outback on our shortlist and Bob provided us with plenty of information including the pros and cons of each. Both models were on the showroom floor and Bob went over each vehicle thoroughly with us. We ended up choosing the 2018 Subaru Outback 2.5i Premium and we were pleasantly surprised when Bob quoted us a great price right out of the gate, no "wheeling or dealing" just a fair price that fit our budget as well as met our needs and they were kind enough to throw in the remote start and WeatherTech floor liners at no extra charge when we asked for them. The 0% interest from Subaru Financing was also a great selling point and Tom Liddle was able to quickly help us through the credit process and get all our paperwork in place for our pickup a few days later. On-site registration is a lovely convenience as well as it saved us standing in line for an hour at the RMV. Overall a GREAT experience! I would definitely recommend Bob and the North End Team.

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    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?

  • 5.0 out of 5
    June 13, 2018

    This was my first Mazda, but my 20th car, and our sales consultant Mark Atkinson provided the best vehicle delivery I have ever had. He explained EVER...YTHING and helped get all the nav, safety, ect features set up. (though he seems the type that if you didnt want the tutorial he wouldnt force it on you). I love the car, and I love all the features that I now know how to use.

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    5.0 out of 5
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    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?

    Employees Worked With
  • 4.8 out of 5
    June 1, 2018

    My family has been working with Greg for over 10 years and we keep coming back because its such an easy and hassle free experience. My family is perso...nally on our 4th Subaru but they have helped our extended family and a few friends. Everyone goes above and beyond to make sure the experience is focused, prompt and based on your needs. The team at NorthEnd work together to get the job done and everyone is happy to be there. Subaru has a car for all periods of life, and we recommend without hesitation.

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    Overall Experience
    Does recommend this dealer
    0 people out of 0 found this review helpful. Did you?

    Employees Worked With
    Greg Nuorimo

    Subaru Sales Consultant

Read all reviews

See All In-Stock Inventory


Service Shop

Service Reviews

lifetime reviews of the Service Department.
Includes reviews of North End Subaru Mazda from DealerRater.com

Read all Service & Repair reviews

Service Pricing

    Tire Rotation

    $19.99 and up*

    Wheel Balance

    $64.99 and up*

    Cabin Filter Replacement

    $69.99 and up*

See All Service & Price Information

RepairPal Certification

  • Warranty - At least a 12,000-mile / 12-month warranty on parts and labor.
  • Price - Fair prices, measured by comparing them to the RepairPal Price Estimator.
  • Technician Quality - Technicians and advisors are properly trained, retained, and certified for quality.
  • Customer Satisfaction - A verified collection of valid online dealer reviews to demonstrate exceptional service quality.

Special Offers

This dealership offers 146 Offers on 16 Models

About Our Dealership

Dealer on Cars.com since January 2006

Visit our website at buynorthend.com to see everything we have to offer including our latest specials, dealer awards, and customer reviews!

"A proud member of the Colonial Automotive Group, serving Southern New England for over 40 years"

Top Reviewed Employees

Subaru Sales Consultant

Business Manager

Subaru Sales Consultant

Mazda Sales Consultant

General Sales Manager

Subaru Sales Consultant

Subaru Sales Consultant

Subaru Sales Consultant

General Sales Manager

Mazda Client Specialist

Assistant Parts Manager

Parts Specialist

Parts Specialist

Service and Parts Specialist

Mazda Client Specialist

Subaru Sales Consultant