New 877-690-8045 Dealer Website
Used 877-514-6770 Email Dealer
Service 866-983-6439

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Reviews

Average Ratings

4.1
Average based on 19 reviews
  • Car Buying Process

    Buying my 2016 Suburu at Prime was a easy transaction. Danny Carlo, our salesman, did an outstanding job explaining the details of the purchase a...

    Dealer Response

    Thank you so much for your review! We are glad to hear you had such a great experience with Danny, Mike, and our team! Congrats on your new Subaru...


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    Buying my 2016 Suburu at Prime was a easy transaction. Danny Carlo, our salesman, did an outstanding job explaining the details of the purchase and was very pleasant to deal with. The sales manager Mike was also very personable and great to deal with. I recommend Prime Subaru. Danny also did a great job explaining the operation of the electronics when I picked up the car.

    Shopped for a new car
    Does recommend this dealer
    Did make a purchase
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    Dealer Response

    Thank you so much for your review! We are glad to hear you had such a great experience with Danny, Mike, and our team! Congrats on your new Subaru! We appreciate your business and look forward to helping you again in the future!


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  • Well played !

    We had already test driven a 2016 Forester and were ready to buy. Jason Ludwig was with us from our first email. While we lived some distance a...

    Dealer Response

    Thank you so much for your review! We are glad to hear you had such a great experience with Jason and our team! Congrats on your new vehicle! We a...


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    We had already test driven a 2016 Forester and were ready to buy. Jason Ludwig was with us from our first email. While we lived some distance away, indeed across the state line, shopping by email and phone was fairly new experience (we usually buy a new car about every 10 years.) We're quick learners however. The price that Jason quoted us was very aggressive, especially compared with the Boston area. He is very competent and didn't need to go running back to ask questions. He understood the car, the options, financing, service. He even understood the quirks of the Mass. Registry of Motor Vehicles. He was truthful, sincere, helpful and always available. I don't think I ever waited more than a couple hours from him. Financing always takes some time, but the finance manager was also very competent and knowledgeable. I was impressed to hear that they can even accommodate drive in service request. They worked hard to ensure our expectations were always met along the way. We went from buy to pickup in four days. Four days as they needed to acquire a exact match car to what we wanted from another dealer. That was entirely transparent to us. I would recommend this dealer to my grandma!

    Shopped for a new car
    Does recommend this dealer
    Did make a purchase
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    Dealer Response

    Thank you so much for your review! We are glad to hear you had such a great experience with Jason and our team! Congrats on your new vehicle! We appreciate your business and look forward to helping you again in the future!


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  • Jumped through hoops for us

    We started off with a great price quote for a used 2008 Mazda CX-7. Mario Pimentel, our sales guy, was able to work with us for an even better dea...


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    We started off with a great price quote for a used 2008 Mazda CX-7. Mario Pimentel, our sales guy, was able to work with us for an even better deal. There were a few things we requested be done first as it is a used car and he came through for us. I have never experienced anyone bend over backward to please someone who only purchased a used car. Also, we were able to get a loaner car to drive while the car was being worked on. I fell in love with the Subaru we drove and will probably buy one of those from them next. I would recommend this place to anyone and I would request to speak with Mario. He has been a salesman for many years, he has a great personality, and is honest.

    Shopped for a used car
    Does recommend this dealer
    Did make a purchase
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  • they never called back.

    I was very interested in a minivan for my wife that I saw on their website. I called to see about coming in for a test drive and they said it was ...


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    I was very interested in a minivan for my wife that I saw on their website. I called to see about coming in for a test drive and they said it was actually at their Prime Infinity store down in MA over an hour away. I said I was not wanting to dive all the way down there on a chance we were not able to come to an agreement on a deal. They said no problem they can jus have it driven up for me to look at. This sounded good to me so I scheduled a test drive for that Friday. They said they would call when it got there. On Thursday I call and no one at Prime Subaru had any idea what I was talking about. I was told that they would call me back when they figured out what was going on. They never called back. Mean while my wife gets a call from Prime Infinity asking if I want to come down for a test dive.she said she said she thought it was being sent to NH. He said they don't do that unless I was buying it out right without any deals. When I called back to Prime Subaru they said that wasn't true and they would call me back when they figured it out..... I never heard back.

    Shopped for a used car
    Does not recommend this dealer
    Did not make a purchase
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  • Great service from the staff

    I brought my car in for a recall and the service was superb. The service man Mr. McDermitt was so pleasant and he had them check for other issues ...


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    I brought my car in for a recall and the service was superb. The service man Mr. McDermitt was so pleasant and he had them check for other issues at no cost to me. It was my first time at this dealership. Nobody knew me but I or we were treated like they really cared. He offered me a ride so we did not have to wait . I asked a lot of questions and he answered everyone without hesitation. Always kept a smile. They were all pleasant and polite. Never did he or anyone else try to sell me on any products I did not need. Very good suggestions. I would go back to this dealership for future repairs and if I were going to buy a Subaru Your dealership should be very proud of this young man and your service. Thank you

    Came in for service or repair
    Does recommend this dealer
    Did not make a purchase
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  • Wonderful experience

    Never had a great car buying experience until I came here. Brian was my salesman and he was awesome. He helped me find the perfect Forester for me...


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    Never had a great car buying experience until I came here. Brian was my salesman and he was awesome. He helped me find the perfect Forester for me, helped me get the best price (even better than I had expected), was very fair, understanding and had his customer (me) in mind throughout the whole experience. I've since been to other dealerships with my husband, as he was searching for a new vehicle, and the whole time I was comparing the other salesman and service to that of Brian and the rest of the Prime crew. I highly recommend going to Prime and would definitely recommend working with Brian. You won't regret it!

    Shopped for a new car
    Does recommend this dealer
    Did make a purchase
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  • Impossible to get an appointment!

    I have been a customer for a few years and religiously get my car serviced here. Its been a great experience up until this point. I called this we...


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    I have been a customer for a few years and religiously get my car serviced here. Its been a great experience up until this point. I called this week to get my car in to get the brakes done and I couldn't get an appointment for over a week. While I am glad for them business is good, but I needed the work done sooner than that and will go elsewhere from now on.

    Came in for service or repair
    Does recommend this dealer
    Did make a purchase
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  • Great Overall Buying Experience

    Fromt the start, the internet sales team (Elaine) was responsive to my inquiry on a car. She did a great job following up to see if I needed any o...


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    Fromt the start, the internet sales team (Elaine) was responsive to my inquiry on a car. She did a great job following up to see if I needed any of my questions answered. My Sales rep. was Mike Wright, he was friendly and accommodating and did not make me feel pressured to purchase a car which was a pleasant surprise. He was upfront with everything I needed to know about the car and made sure all of my questions were answered. He allowed me to make a decision on my own terms and not from a sales pressured tactic. I was extreemely impresssed with the entire buying experience with this dealership and will definitely buy another car with Prime Motor Group.

    Shopped for a used car
    Does recommend this dealer
    Did make a purchase
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  • Good cop, bad cop?

    Efficient response to internet inquiry for quote. Poor communication, contradictory and conflicting information and a rescinded offer in the showr...


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    Efficient response to internet inquiry for quote. Poor communication, contradictory and conflicting information and a rescinded offer in the showroom. Don't waste your time.

    Shopped for a new car
    Does not recommend this dealer
    Did not make a purchase
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  • Efficient customer service response for a quote

    Prime provided a competitive quote in response to my Cars.com request. Although Idid not make a purchase, the customer service was good,.


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    Prime provided a competitive quote in response to my Cars.com request. Although Idid not make a purchase, the customer service was good,.

    Shopped for a new car
    Does recommend this dealer
    Did not make a purchase
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