Serra of Traverse City

3.9 out of 5 3.9
Rectangle 48
Sales 8:30 AM - 6:00 PM
Service 7:30 AM - 6:00 PM

Serra of Traverse City Hours

Sales

Monday

8:30 AM - 8:00 PM

Tuesday

8:30 AM - 8:00 PM

Wednesday

8:30 AM - 8:00 PM

Thursday

8:30 AM - 8:00 PM

Friday

8:30 AM - 6:00 PM

Saturday

9:00 AM - 4:00 PM

Sunday

Closed

Service

Monday

7:30 AM - 7:00 PM

Tuesday

7:30 AM - 7:00 PM

Wednesday

7:30 AM - 7:00 PM

Thursday

7:30 AM - 7:00 PM

Friday

7:30 AM - 6:00 PM

Saturday

8:00 AM - 3:00 PM

Sunday

Closed

About Our Dealership

Dealer on Cars.com since February 2010

Serra Cadillac-Subaru of Traverse City, also serving Petoskey, MI and Cadillac, MI and all of Northern Michigan, is prou

...

d to be an automotive leader in our area. Since opening our doors, Serra Cadillac-Subaru of Traverse City has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. It's not too good to be true - find your next car at the price you are looking for at Serra Cadillac-Subaru of Traverse City. We have an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers needs.

"A Great Value and a Great Experience!"

Service

Oil, Filter Change

$39.95

Wheel Balance

$69.95

Tire Rotation

$17.95

Brake Inspection

$49.95

RepairPal Certification

  • Warranty - At least a 12,000-mile / 12-month warranty on parts and labor.
  • Price - Fair prices, measured by comparing them to the RepairPal Price Estimator.
  • Technician Quality - Technicians and advisors are properly trained, retained, and certified for quality.
  • Customer Satisfaction - A verified collection of valid online dealer reviews to demonstrate exceptional service quality.

Reviews

3.9 out of 5 3.9
19 lifetime reviews. A dealership's rating is calculated by averaging scores from reviews received in the past 24 months.
  • 1.0 out of 5
    December 23, 2019

    Given estimates for work not needed. Long wait times. No communication. Had to return multiple times after dealer inspections only to have more problems.... A bunch of liars and scammers trying to get you to pay for repairs they caused!

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    Does not recommend this dealer
    Came in for service or repair
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
  • 1.0 out of 5
    March 22, 2019

    We brought our car in for them to look into our windows not working. Took 4 hours to look it over and cost us $300 and absolutely nothing was fixed. Brought... the car to another place and it turns out it was a simple swap of a fuse. They didn't charge us. If Serra were professionals they would have been troubleshooting that first, but that wouldn't make them any money. Will never go back.

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    Does not recommend this dealer
    Came in for service or repair
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you for taking time to leave your review. We are sorry that we were not able to diagnose the issue with your vehicle correctly during your first... visit. We would like to get a few more pieces of information and work towards a resolution. Would you please contact our Service Director, Dan Korte, at 231.486.8979 when it is convenient?

  • July 27, 2017

    I recently purchased a 2008 Jeep Patriot and the salesperson Eric went above and beyond to make this cash purchase a fast, efficient and a pleasant experience.... Kudos to you! The lost art of excellent customer service truly exists at Serra. Keep up the great work.

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    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Julie, we are very happy we could provide you with a positive experience! Our team strives to deliver an excellent experience, and are glad you found ...this to be the case during your visit. If you have further needs or questions, please reach out!

  • 5.0 out of 5
    October 20, 2018

    I had the pleasure to communicate with Tammy and she took the extra mile to provide any details inquired no matter how small.

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    Does recommend this dealer
    Shopped for a used car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Hello Moe - Thank you for taking time to share your experience with our dealership. While we weren't able to earn your business, your comments seem ve...ry positive. We are sorry to hear that you would not recommend us to a friend. Please let us know what we could have done differently to improve and earn your recommendation.

  • 5.0 out of 5
    December 13, 2017

    I purchased a used Subaru from this dealer. The vehicle was purchased on an “as is” agreement. The sales process was very professional and effortless.... There was a minor issue with the vehicle that I discovered the same day that I purchased it. Despite the fact I knew what I was getting into with an as is purchase, the sale person and dealer made it right. I had the issue fixed promptly. The service department was equally professional and polite as the sales department. All around an honest and professional experience.

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    Buying Process
    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you again for taking the time to let us know how we did. We hope you have a great day!

  • 5.0 out of 5
    June 22, 2017

    Just purchased a 2017 Cadillac Escalade from Josiah Grant in TC. He, Chris Brown, Mike McFarlane, and Tony were all wonderful to work with and I appreciate... all the work they all put in to make my purchase a great experience! LOVE my car!!

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    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Amy, we're happy you found our staff to be so supportive during your experience here at Serra of Traverse City. We are always more than happy to assis...t if needed. Take care!

  • 4.0 out of 5
    May 10, 2017

    We are in Grand Rapids, looking for a 2014-2016 Subaru Forester. Serra in TC seemed to have the best prices. Saw the right one (trim level, color, mileage)... and sales guy said "it's yours," on a Friday, took a $500 deposit, said they'd deliver it no charge. Then Monday he called back with an "Oops, it sold on Friday." What the? Made us an offer on a different Forester (no. 2). We said no, what about Forester no. 3 from your website? He named a price, we agreed, he sent us a rental agreement ... for Forester no. 2! Auugh! Called him back the next morning and said no, wrong car. He said he'd figure out what happened... and I heard nothing for 6 hours, then an email. "Oops, it sold." Unbelievable. Finally, a sales manager got involved, offered me an amazing deal on Forester no. 4 (newer model, more features, lower mileage) as an apology, got it delivered in time. It's a great car for a truly great price, so I'm happy now. They admit their mistakes and bend over backwards to make it right. I can now recommend them.

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    4.0 out of 5
    Buying Process
    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
    1 people out of 1 found this review helpful. Did you?
    Dealer Response

    We're delighted to hear of your positive experience at our dealership. We always strive to provide the utmost in customer service and quality, and it ...makes us happy to know that you feel you experienced these values first hand. We hope you continue to choose us for all of your future automotive needs, and we hope to see you again soon. Until next time, have a great day! Sincerely, Serra Cadillac Subaru of Traverse City Team | (231)-947-9000

  • 5.0 out of 5
    April 5, 2017

    The staff is friendly and helpful! They were punctual and assertive at finding the car I wanted to purchase. It only took a few days and the deal was done.... Thanks!

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    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you so much for taking the time to share your feedback with us! We work hard to make sure our guests have an awesome experience. We will share ...your comments with our team and we look forward to working with you again down the road. Sincerely, Serra Cadillac Subaru of Traverse City Team | (231)-947-9000

  • 5.0 out of 5
    March 20, 2017

    Steve Erwin is always very helpful and pleasant to deal with. He is definitely an asset to your company.

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    Does recommend this dealer
    Came in for service or repair
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you for the feedback! One of our top priorities is exceptional customer care and we are proud that this was offered to you during your recent vi...sit. Sincerely, Serra Cadillac Subaru of Traverse City Team | (231)-947-9000

  • 5.0 out of 5
    March 5, 2017

    I was a first time buyer with my husband who recently bought a car back home. Chris Brown at Serra of traverse city was absolutely wonderful. He talked... me through the entire process and made me feel very confident purchasing a used car. I left with much knowledge about the process of buying a car and I was set up with a great insurance plan. He made us feel like a friend, not a customer. Thank you, Chris!

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    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
    1 people out of 1 found this review helpful. Did you?
    Dealer Response

    It is very kind of you to write us such a nice review. We're proud to offer our customers a pressure-free shopping experience, and I'm glad to hear th...at was the case for you on your recent visit to us. Thank you so much for your business and please let us know if there's anything else we can do for you. Sincerely, Serra Cadillac Subaru of Traverse City Team | (231)-947-9000

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