Ocean Honda Santa Cruz

Have messaged so many times about a vehicle, they don't respond. Turns out they are flipping vehicles for their freinds and trying to run scams. Do not buy here. Listen to the other reviews.

Shady practices and non responsive management! I’ve been a loyal customer of this dealership for over 10 years, but my recent experience was extremely disappointing and has completely eroded my trust. At the end of my lease, I was offered a purchase option that was outrageously overpriced—$55,000 for a 2-year-old car with 29,000 miles that originally cost $30,000 new. My lease paperwork clearly stated the purchase price at $18,200, yet I was pressured into paying far more. I was also sent a text claiming I had a $1,984 credit that had to be used before December 24th, which turned out to be false. A friend of mine received the exact same message, which seems like a deceptive tactic to lure customers in. To make matters worse, the salesperson was pushy about selling additional warranties and gap insurance. After repeatedly declining, I finally agreed to a $5/month gap insurance charge just to move things along, but I wasn’t even given documentation for it. What’s even more frustrating is that I reached out to management about these issues over a week ago and still haven’t received any response. The lack of communication and accountability is unacceptable. This experience has left me feeling taken advantage of, stressed, and disappointed. I’ve been loyal to this dealership for years, but after this ordeal, I will never return and cannot recommend it to anyone.

They scammed me with a fraudulent transaction sale!! They ALL are in collusion, I am in the process of taking legal action against the Dealership. I have all the evidence. I have been a client of Ocean Honda Santa for many years until today. They are dishonest, I am very concerned for clients who could be victims of corrupt and dishonest people at Ocean Honda Santa Cruz!!! Be careful, if you can drive a little bit more go to a dealership that will be there to provide you with the legal sales.

Buyers, especially first time car buyers BEWARE!. Their Website lists cars that are not even in the lot. Only way to look at what is available on the lot in Santa Cruz is through cars.com. To cut short - VIN numbers on Ocean honda website are not physically in their lot and a lot of VIN numbers listed on cars.com which are physically on the lot and can not be found on Ocean honda website. I was shown a CPO certified car that had a recall. Note - If a car undergoes a CPO cert and then gets a recall - that car can not be sold as a CPO and warranties of CPO cert can't apply. If a recall is on the car then car can't be CPO certified until recall is fixed. I was shown one such car that had a recall and quoted a CPO price!. First time or novice buyers fall prey to this. This indicates the cars are dealer cert and not “HondaTrue” cert -a big difference. If someone buys this car they will pay for a CPO certified increased cost but not get the CPO certified warranty until the recall is fixed. There is a significant backlog on this recall as 75000 cars were recalled. Altogether, I went to the dealership 3 times, and had to negotiate offers over text in order to get what should have been a logical written offer the first time. Waste of my time, due to all the negative points mentioned below I took an educated decision to not buy a car here. There was a constant push to buy add-ons, pay for CPO certification, pay for the service plan (CarDoc). Here are the reasons of my review - First thing I mentioned is I am not looking to drive off the car today but as I have a pre-approval I am looking to buy a car in the next 5-7 days. Everything was okay until the test drive,but things changed dramatically after this. First time I went in they scanned my driver’s ID which is reasonable as dealerships have to deal with identity thefts all the time. Before the OTD price was shown I was asked for SSN and monthly budget! Big red flag. Here began “let me take it back to my boss' ' ensemble. Hours long, the constant back and forth. Theoffer was so ridiculous ~12,000 over list price. Sadly, I don't have evidence of this as they would not even let me take a picture) that they would not let me take the offer with me! Red flag. I decided to give another chance to reach an agreeable offer because I really wanted that model of the car. During this visit the offer was brought back to ~8000 above list price but still outrageous. Couple of “optional add-ons” were removed. I have printed copies of these offers that I am willing to share with anyone. Asking customers to pay for CPO certification is paying twice If the car is CPO cert, it has a higher price than a pre-owned car. But additional X dollars were added to the offer to have a customer pay for the CPO. Their listings and offers started with 10,000 total add-ons at first and gradually prices of each add-ons dropped and my last offer had all add-ons taken off the table. They hassled on add-ons and over and over again. But asking for 6000-10000 for add-ons is abominable! Possible explanation- Generate more revenue/car than other subsidiaries and get a say as to which cars they want to have at the dealership to further continue this game of deceit. Other dealerships total add-ons =500-2k Now Trade-in - They offered $2000 for my car with 110,000 miles whereas other dealerships offered between $4000-7500. CarDoc was again and again pushed onto the offer. But here is my issue with that - I am okay to buy a service contract if it is honored by the service department as advertised. But it is clearly not, please do yourself a favor and read service department Google and Yelp reviews for honoring CarDoc before buying that. Non tax fees - Basically other non tax fees were way off the charts compared to other dealerships. All in all this left a terrible feeling that If I decide to go with Ocean Honda then I would be looking over my shoulder at all times to see if they are adding fraudulent charges.

Terrible people. Wasted half day when Chris & Alan lied after making a deal & credit check.

In May 2023, I sent my car with a broken radiator to the Ocean Honda Santa Cruz dealership (3801 Soquel Dr, Soquel, CA 95073). I also had the airbag light on; they said the airbag light was a safety issue and Honda would repair it for free. After a week and a half, they called me to pick up the car with the fixed radiator, but the airbag light was still ON ( I was not informed about this when they called me to pick it up). When I told them about the airbag issue, they said they would call me when the part would be available. I drove back home and realized the air conditioner was not working (by the way, the air conditioner was working before I sent the car to repair). I called to inform them about this new issue, and they told me to bring the car back to check it. I made an appointment a week later, but upon arrival, they told me it would take five days to let me know what was wrong with it. They advised me to call in advance to check if I could borrow a service car so I could have a car while repairing mine. I called asking, and they told me they would let me know when a borrowed car would be available. Two weeks later, I called again and requested to speak with the guy who took my car for repair the first time. He said he would call me when a borrowed car would be available (again). It has been months since then (now September 2023), and I am still waiting to hear from Ocean Honda Santa Cruz about an available borrowed car or the airbag light part. I emailed the manager to let him know about all these issues with his business a month ago, and he has yet to reply. The radiator repair itself was over $2,000. Is this how a business treats its customers? Once they receive payment, they forget about you. Please do not bring the car to this dealership; they do not provide decent customer service. I guess they look into a car under warranty because they have to, but if you are out of warranty and need assistance, never trust this business; they do not provide honest service to their customers.

Excellent Experience I had a great experience purchasing a car here. The staff were all great and informative and pleasant to work with. They made me feel comfortable, confident and informed

I had driven only Mazda since 1986. Since our Mazda dealership closed, I wanted to keep my money in Santa Cruz. So I bought a Honda and was happy with it. I also bought one of their service maintenance contracts. I went in for service and they told me I needed brakes and it was appropriate miles so I had them replace my brakes . When I took my car back about 5000 miles later they told me I need new brakes. Really? I called service repeatedly with no reply. Called the general manager and then the service guy called me and told me to come in so I could see how they determine if I need new breaks or not. I wasn't born yesterday. Brakes don't go bad in 5000 miles. I took it to another Honda dealership to make sure the brakes had even been changed. So I have 40000 miles left on this service contract. If I want to use it I have to go to Burlingame or Morgan Hill. I called Honda corporate and they said I didn't even buy a service contract. I will never buy a car from them again.

Jeff Winton dedication to servicing the customer was the reason that I leased my last 3 cars at Ocean Honda and bought my last leased car in April 28th, 2022. His help in navigating the lease ending process was professional and very helpful. Thanks Jeff

We were looking for a 2021 Honda Accord Touring and were able to find three for sale at Ocean Honda. Unfortunately, by the time we scheduled a trip to Santa Cruz only one car was left. We had received Emails from both Robert Estrada and Michael Livanos from Internet sales and we went down to visit their dealership. Years ago when they were in Capitola I received excellent service on an older Honda Accord which they fixed stating it was still under warranty. I was quite surprised that my Wife and I weren’t stormed by Sales People when we pulled up. We were able to walk around the lot without anyone coming out and starting a sales pitch. When we went in and asked to speak to Mr. Livanos who advised us that that last Touring car was sold, but he spent a couple of hours with us in looking at cars. Prior to leaving we had obtained a value on our trade in and had ordered a car. All the Staff were very helpful in assisting us during our visit. Plenty of parking and the Dealership was well laid out and clean.