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Reviews

Average Ratings

4.7
Average based on 965 reviews
  • Superior Ford is great

    Just picked up a brand new Ford Fusion from Superior. Jordan my sales guy did a great job. Thanks

    Dealer Response

    Mike, congrats on your new Ford Fusion! I am thrilled to hear that Jordan did a great job and we hope to see you again for your Fusion's first ser...


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    Just picked up a brand new Ford Fusion from Superior. Jordan my sales guy did a great job. Thanks

    Shopped for a new car
    Does recommend this dealer
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Mike, congrats on your new Ford Fusion! I am thrilled to hear that Jordan did a great job and we hope to see you again for your Fusion's first service visit. Sincerely, Micheal Sehr - Sales Manager, msehr@superiorford.com


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  • No help with failed F150 6 months after purchase

    I was compelled to lease a 2015 F150 here by the sales experience with David Slipka, he's a consummate pro who made this a pleasant process. Truc...


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    I was compelled to lease a 2015 F150 here by the sales experience with David Slipka, he's a consummate pro who made this a pleasant process. Truck is specifically for pulling a new travel trailer so the integrated trailer braking system was a big factor in choosing this vehicle. Unfortunately the trailer brake module failed so I've been unable to use my trailer this summer, apparently Ford has this part on national backorder and my attempts to engage the GM at this dealership (Doug) has been fruitless as he doesn't answer phone or return voice mails. I'll have to go up to district Mgr level and unfortunately must rule this dealer out for renewing any lease.

    Shopped for a new car
    Does not recommend this dealer
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?

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  • Good Luck after the sale!

    Good luck if you have any issues with a used car purchased at Superior. The customer service was fine during the sale, but horrible since then. Th...

    Dealer Response

    We appreciate your honest comments. We always look for opportunities to improve so we would like to discuss this matter with you further. Please r...


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    Good luck if you have any issues with a used car purchased at Superior. The customer service was fine during the sale, but horrible since then. The day after I bought a used vehicle in April I discovered it was missing the Tire Inflator Kit and the keypad entry code. I didn't realize the car didn't come with a spare tire when I bought it so the tire repair kit is a necessity. 1 month, 5 emails, 1 text and 1 voicemail later I still haven't heard from anyone as to when I can expect the missing tire kit.Thankfully the car runs great ~ I just hope I don't have a flat before Superior resolves this problem. Ugh.

    Shopped for a used car
    Does not recommend this dealer
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    We appreciate your honest comments. We always look for opportunities to improve so we would like to discuss this matter with you further. Please reach out to us at your earliest convenience so we can address your concerns and understand how we can better serve you in the future. Thank you again for your review and we hope to speak with you soon.


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  • Great service from Doug Kimbrel and David Slipka

    Doug Kimbrel and David Slipka provided excellent customer service every step of the buying process. My Mom was unsure of what she wanted to buy. D...

    Dealer Response

    Sean, we are happy you enjoyed your recent experience at our location! Our goal is for all our customers to enjoy a stress and worry free experien...


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    Doug Kimbrel and David Slipka provided excellent customer service every step of the buying process. My Mom was unsure of what she wanted to buy. Doug was very patient and explained some viable options. We then worked with David to make her comfortable understanding all the features of the vehicle and allowing her to experience the vehicle during the test drive. At no point did we ever feel pressured to buy. She ended up leasing a 2015 Ford Focus and is extremely happy. Thanks for the top notch buying experience. Sean

    Shopped for a new car
    Does recommend this dealer
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Sean, we are happy you enjoyed your recent experience at our location! Our goal is for all our customers to enjoy a stress and worry free experience. We?re glad we provided this to you. Thank you for this feedback!


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  • Friendly staff

    The staff was very helpful and friendly, this won't be the last vehicle I buy from Superior Ford. Adam Pietig

    Dealer Response

    Thanks for taking the time to sent in a review. We appreciate all feed back.


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    The staff was very helpful and friendly, this won't be the last vehicle I buy from Superior Ford. Adam Pietig

    Shopped for a new car
    Does recommend this dealer
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thanks for taking the time to sent in a review. We appreciate all feed back.


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  • Never AGAIN!

    We went to Brookdale Ford to look at a used Honda listed at 1400 on 2/7/15. I had emailed Derek about the car and called him just prior to coming ...

    Dealer Response

    CRC, we deeply regret to hear your recent shopping experience with us was handled so poorly by our Team. Customer service is our number one priori...


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    We went to Brookdale Ford to look at a used Honda listed at 1400 on 2/7/15. I had emailed Derek about the car and called him just prior to coming to make sure the vehicle was available. Our first greeting by the gray haired, old, rude, receptionist was barely a greeting, more like a stare waiting for me to ask for who I wanted. The employee, Derek, that I had been emailing insisted that I ask for him when I come in but he turned out to be to busy to deal with such a "small deal" and passed me off to someone else who never did introduce himself. The first thing out of the next salesman's mouth was, "the car is a little rough, its missing the headliner." None of this was mentioned in the ad, the multiple emails with Derek or when I called Derek prior to driving out to Brookdale Ford. I would NEVER go back here to look at a car. While I was there that day to look at a low cost, older vehicle, I will also be in the market for another newer car shortly but will take my business elsewhere.

    Shopped for a used car
    Does not recommend this dealer
    Did not make a purchase
    2 people out of 2 found this review helpful. Did you?
    Dealer Response

    CRC, we deeply regret to hear your recent shopping experience with us was handled so poorly by our Team. Customer service is our number one priority so we are disappointed to hear we failed to provide you with the quality service you deserve. Please give us a call at your earliest convenience and we will do our best to make this better, if we still can. Thank you for this honest feedback and we hope to hear from you soon.


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  • Great service

    They did a great job the second time they fixed the problem. They got a bad part first time, it went out I brought truck back in and they took gr...

    Dealer Response

    Thanks for taking the time to sent in a review. We appreciate all feed back.


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    They did a great job the second time they fixed the problem. They got a bad part first time, it went out I brought truck back in and they took great care of me. Had it done the next day.

    Came in for service or repair
    Does recommend this dealer
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thanks for taking the time to sent in a review. We appreciate all feed back.


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  • Awesome!

    No complaints about anything at the moment. Keep up the good work.

    Dealer Response

    Thank you for your wonderful response to the quality of service our Staff provides, Carmel! At Superior Brookdale Ford, we value our customers and...


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    No complaints about anything at the moment. Keep up the good work.

    Came in for service or repair
    Does recommend this dealer
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you for your wonderful response to the quality of service our Staff provides, Carmel! At Superior Brookdale Ford, we value our customers and we look forward to seeing you on your next visit.


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  • Ford F150 pickup

    I appreciated the prompt and helpful service. Joe our salesman was especially helpful.

    Dealer Response

    Thanks for taking the time to sent in a review. We appreciate all feed back.


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    I appreciated the prompt and helpful service. Joe our salesman was especially helpful.

    Came in for service or repair
    Does recommend this dealer
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thanks for taking the time to sent in a review. We appreciate all feed back.


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  • service

    Express lane was very efficient for service. Good experience

    Dealer Response

    Thank you so much for your feedback, Lisa! If there is ever anything else we can do to assist you, please let us know! Take care!


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    Express lane was very efficient for service. Good experience

    Came in for service or repair
    Does recommend this dealer
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Thank you so much for your feedback, Lisa! If there is ever anything else we can do to assist you, please let us know! Take care!


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