BMW of Birmingham

(321 reviews)
Visit BMW of Birmingham
Sales hours: 9:00am to 7:30pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–7:30pm 7:00am–6:00pm
Tuesday 9:00am–7:30pm 7:00am–6:00pm
Wednesday 9:00am–7:30pm 7:00am–6:00pm
Thursday 9:00am–7:30pm 7:00am–6:00pm
Friday 9:00am–7:30pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 8:00am–4:00pm
Sunday Closed Closed
New (888) 540-0171 (888) 540-0171
Used (866) 981-6621 (866) 981-6621
Service (866) 581-4917 (866) 581-4917


See all 102 vehicles from this dealership.

About our dealership

This seller has been on since December 2007.
BMW of Birmingham in Irondale Alabama treats the needs of each individual customer with paramount concern. At BMW of Birmingham we provide everything automotive with great prices and customer service. With a new or used BMW from Irondale's BMW of Birmingham you will get a reliable and stylish new car at a price you can afford. Call us at (800) 550-3865 or make the drive from Birmingham Mountain Brook Trussville or Alabaster stop by and see us in person.
The Ultimate Driving Machine

Service center

Phone number (866) 581-4917

Service hours



(321 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater


Pleasant Experience

Kareem was a great salesman very friendly and professional. I would very much consider purchasing another vehicle with him again.


Ed McGehee was great! We have purchased several cars from Ed and he always makes it a seamless transaction. We would recommend Ed to anyone looking for a new or used car.


X5 Purchase

Easiest car buying experience. Cheyanne the sales representative was knowledgeable, informative, kind and friendly. Noni processed my financing quickly and efficiently. I will return again for my next purchase.

Dealer response

Sandra Ruffin, we strive for 100% satisfaction, and it is great to see you had such a positive experience at BMW of Birmingham. We hope to be of service to you again in the future. Best wishes, BMW of Birmingham


X3 Bham

My advisory person (salesperson Larry C. ) was SUPER. I came back to buy and his TEAM finished for him and they were him!!!! OUTSTANDING

Dealer response

Willie Vann, your wonderful feedback and rating mean a lot to us. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!


Bmw x5

Mike is truly a bmw genius! He really knows bmw products and really listens to what you want...

Dealer response

Angela Thomas, thank you for your kind review; we are happy to pass along your comments to the team here at BMW of Birmingham! We look forward to your next visit! Take care!



They are not to be trusted. They will tell you anything to get the sale. They told Me the car had 2 keys then handed me to key fobs. One with a key inside the other empty. Called them back the same day. They said they would order another key. Their voicemails are full when you call..... they will tell you anything to get you to sign the dotted line. Once you do, your screwed. Worst customer service I have ever experienced. Only dealership I have ever experienced that didn’t call to make sure their salesperson did a good job. But that just tells me even management already knows how the customer was treated. They trained their salesman!

Dealer response

Valencia Avery, it's upsetting to hear that you did not receive the top-notch service we strive to provide. We would like the opportunity to address your concerns. Please reach out to us directly at (855) 850-3425 when you have a chance. Thank you, and we look forward to hearing from you.


Emergency Repair Service

Thank you so much for taking me in as an emergency service when I was traveling from Texas to Massachusetts. My air conditioning froze and without it working correctly, I’m not sure I would have made it. Your service department got me back on the road in 90 minutes on a Friday afternoon. Y’all are the best!

Dealer response

Hi Cecilia Shea, we are very happy to have provided you with such a positive experience! If you have any further questions, please give us a call. We're always happy to help!


There are so many bad reviews that i am fearful

In the market for a new car and im fearful of going there to check out a car im interested in from bad reviews ive read. Integrity and excellent customer service is everything.

Dealer response

Hi Key, please come in for a test drive! Our customers are the most important part of our business, and we go above and beyond every day to provide an exceptional experience. Don't take my word for it, come in for a visit!


This is an awful dealership

Dealership is astonishingly awful. They do not return calls either before or after purchase, and they change policies without any notification. Avoid them unless you want to deal with incompetence and constant frustration.

Dealer response

Buyer, it's upsetting to hear that you did not receive the top-notch service we strive to provide. We would like to have a better understanding about your experience. Please reach out to us at (855) 850-3425 at your earliest convenience and we will do our best to resolve this with you.


Lied to and humiliated

Test drove an X3 used day before. Decided to buy it the next day and communicated with salesperson via text. Price was not negotiable but good value so thought this would be easy. Salesperson gave me total price with taxes and fees through text and told him I was paying cash not financing. All in text message. Came in the next day as told and told since I wasn’t financing it would be $750 more since there was a rebate offered for financing. Director stated it was clearly on the website and he pulled it up, fine print but no indication this vehicle had one. They would not budge with price. Never have I seen a dealership not want to sell a car as much as this one. Oh and I was told the car is currently being test drove by another couple and had to wait on their decision before I could move forward. The arrogance they had to think I would sit there waiting on them to see if the car would be sold to another customer while already agreed to sell to me was appalling. Cash is not king anymore obviously. To get this car I would have finance a minimum of $7500 for 4 months so I could get $750 rebate. Amazing the response I got from all, “corporate sets the rules.” I guess customer service is out the window. Move on to another dealership that actually stands behind their word and really shows the customer experience we all deserve when purchasing a major item! Very sad...I will share with everyone I talk to a out car purchasing and load up social media with this horrible experience.

Dealer response

David, thank you for leaving us feedback. We are disappointed to hear that your experience was not a positive one. We work hard to provide very competitive pricing, and unfortunately many rebates can only be offered when financing. We would like to apologize for any confusion and would like the opportunity to make this up to you. If you are willing, please reach out to us at (855) 850-3425 so we can work towards a resolution. Thank you and have a great day.

Read all 321 reviews