Lou Bachrodt Auto Mall

4.8
(2,668 reviews)
7070 Cherryvale North Blvd Rockford, IL 61112
Visit Lou Bachrodt Auto Mall
Sales hours:
Service hours:
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Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–6:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 8:00am–2:00pm
Sunday Closed Closed
New (815) 580-3174 (815) 580-3174
Used (815) 580-3156 (815) 580-3156
Service (815) 580-3157 (815) 580-3157

Inventory

See all 239 vehicles from this dealership.

Special offers

  • 2021 BMW 330 (1 offer)

    2021 BMW 330

    1 offer available

    • College Graduate Cash on 330 i xDrive Sedan
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2022 BMW 430 (10 offers)

    2022 BMW 430

    10 offers available

    • New Vehicle Special Retail Rates on 430 i xDrive Convertible
    • Standard Retail Rates on 430 i xDrive Convertible
    • Retail Regional Rates on 430 i xDrive Convertible
    • Lease Loyalty Credit - FS Lease/OwnersChoice on 430 i xDrive Convertible
    • APR Loyalty Credit - FS Retail Finance/Select on 430 i xDrive Convertible
    • Fuel the Mission Sales Event on 430 i xDrive Convertible
    • College Graduate Cash on 430 i xDrive Convertible
    • US Military Appreciation - FS Retail Finance/Select on 430 i xDrive Convertible
    • Military Appreciation - Cash/Non FS Funded on 430 i xDrive Convertible
    • US Military Appreciation - FS Lease/Owners Choice on 430 i xDrive Convertible
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 BMW X3 (13 offers)

    2021 BMW X3

    13 offers available

    • Cash Credit on X3 xDrive30i SUV
    • New Vehicle Special Retail Rates on X3 xDrive30i SUV
    • Standard Retail Rates on X3 xDrive30i SUV
    • Lease Credit - FS Lease/Owners Choice on X3 xDrive30i SUV
    • APR Credit - FS Retail Finance/Select on X3 xDrive30i SUV
    • Retail Regional Rates on X3 xDrive30i SUV
    • Lease Loyalty Credit - FS Lease/OwnersChoice on X3 xDrive30i SUV
    • APR Loyalty Credit - FS Retail Finance/Select on X3 xDrive30i SUV
    • Fuel the Mission Sales Event on X3 xDrive30i SUV
    • College Graduate Cash on X3 xDrive30i SUV
    • US Military Appreciation - FS Retail Finance/Select on X3 xDrive30i SUV
    • Military Appreciation - Cash/Non FS Funded on X3 xDrive30i SUV
    • US Military Appreciation - FS Lease/Owners Choice on X3 xDrive30i SUV
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 BMW X5 (12 offers)

    2021 BMW X5

    12 offers available

    • Cash Credit on X5 xDrive40i SUV
    • New Vehicle Special Retail Rates on X5 xDrive40i SUV
    • Standard Retail Rates on X5 xDrive40i SUV
    • APR Credit - FS Retail Finance/Select on X5 xDrive40i SUV
    • Retail Regional Rates on X5 xDrive40i SUV
    • Lease Loyalty Credit - FS Lease/OwnersChoice on X5 xDrive40i SUV
    • APR Loyalty Credit - FS Retail Finance/Select on X5 xDrive40i SUV
    • Fuel the Mission Sales Event on X5 xDrive40i SUV
    • College Graduate Cash on X5 xDrive40i SUV
    • US Military Appreciation - FS Retail Finance/Select on X5 xDrive40i SUV
    • Military Appreciation - Cash/Non FS Funded on X5 xDrive40i SUV
    • US Military Appreciation - FS Lease/Owners Choice on X5 xDrive40i SUV
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2022 Chevrolet Bolt EUV (22 offers)

    2022 Chevrolet Bolt EUV

    22 offers available

    • GM Financial APR Incentive Program on Bolt EUV LT SUV
    • Costco Member Private Offer on Bolt EUV LT SUV
    • GM Lease Conquest Program on Bolt EUV LT SUV
    • GM Lease Loyalty Program on Bolt EUV LT SUV
    • GM Targeted in Market Lease Pullahead Private Offer Program on Bolt EUV LT SUV
    • GM Select Business/Trade Association Private Offer on Bolt EUV LT SUV
    • Business Partners Private Offer-Associated Builders and Contractors (ABC) on Bolt EUV LT SUV
    • GM College Cash Allowance Program on Bolt EUV LT SUV
    • GM Military Cash Allowance Program on Bolt EUV LT SUV
    • GM Mobility Adaptive Equipment Program on Bolt EUV LT SUV
    • GM Cards With Redemption Limits Copper/Platinum and Flexible Earnings Program on Bolt EUV LT SUV
    • GM Financial APR Incentive Program on Bolt EUV Premier SUV
    • Costco Member Private Offer on Bolt EUV Premier SUV
    • GM Lease Conquest Program on Bolt EUV Premier SUV
    • GM Lease Loyalty Program on Bolt EUV Premier SUV
    • GM Targeted in Market Lease Pullahead Private Offer Program on Bolt EUV Premier SUV
    • GM Select Business/Trade Association Private Offer on Bolt EUV Premier SUV
    • Business Partners Private Offer-Associated Builders and Contractors (ABC) on Bolt EUV Premier SUV
    • GM College Cash Allowance Program on Bolt EUV Premier SUV
    • GM Military Cash Allowance Program on Bolt EUV Premier SUV
    • GM Mobility Adaptive Equipment Program on Bolt EUV Premier SUV
    • GM Cards With Redemption Limits Copper/Platinum and Flexible Earnings Program on Bolt EUV Premier SUV
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 Chevrolet Camaro (9 offers)

    2021 Chevrolet Camaro

    9 offers available

    • GM Financial APR Incentive Program on Camaro 2SS Convertible
    • GM Lease Conquest Program on Camaro 2SS Convertible
    • GM Lease Loyalty Program on Camaro 2SS Convertible
    • GM Targeted in Market Lease Pullahead Private Offer Program on Camaro 2SS Convertible
    • GM Standard Finance Rates on Camaro 2SS Convertible
    • GM College Cash Allowance Program on Camaro 2SS Convertible
    • GM Military Cash Allowance Program on Camaro 2SS Convertible
    • GM Mobility Adaptive Equipment Program on Camaro 2SS Convertible
    • GM Cards With Redemption Limits Copper/Platinum and Flexible Earnings Program on Camaro 2SS Convertible
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 Chevrolet Colorado (12 offers)

    2021 Chevrolet Colorado

    12 offers available

    • GM Financial APR Incentive Program on Colorado Z71 Pickup Truck
    • GM Lease Conquest Program on Colorado Z71 Pickup Truck
    • GM Lease Loyalty Program on Colorado Z71 Pickup Truck
    • Select Sierra/Silverado 1500 Double Cab Lease Loyalty Program on Colorado Z71 Pickup Truck
    • GM Targeted in Market Lease Pullahead Private Offer Program on Colorado Z71 Pickup Truck
    • GM Standard Finance Rates on Colorado Z71 Pickup Truck
    • GM Select Business/Trade Association Private Offer on Colorado Z71 Pickup Truck
    • Business Partners Private Offer-Associated Builders and Contractors (ABC) on Colorado Z71 Pickup Truck
    • GM College Cash Allowance Program on Colorado Z71 Pickup Truck
    • GM Military Cash Allowance Program on Colorado Z71 Pickup Truck
    • GM Mobility Adaptive Equipment Program on Colorado Z71 Pickup Truck
    • GM Cards With Redemption Limits Copper/Platinum and Flexible Earnings Program on Colorado Z71 Pickup Truck
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 Volkswagen Atlas (6 offers)

    2021 Volkswagen Atlas

    6 offers available

    • Special APR on Atlas 3.6L SEL Premium SUV
    • Standard APR Program on Atlas 3.6L SEL Premium SUV
    • Auto Show Bonus Program on Atlas 3.6L SEL Premium SUV
    • Military & First Responders Program on Atlas 3.6L SEL Premium SUV
    • Driver Access Program on Atlas 3.6L SEL Premium SUV
    • College Graduate Program on Atlas 3.6L SEL Premium SUV
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 Volkswagen Atlas Cross Sport (6 offers)

    2021 Volkswagen Atlas Cross Sport

    6 offers available

    • Special APR on Atlas Cross Sport 3.6L V6 SEL Premium SUV
    • Standard APR Program on Atlas Cross Sport 3.6L V6 SEL Premium SUV
    • Auto Show Bonus Program on Atlas Cross Sport 3.6L V6 SEL Premium SUV
    • Military & First Responders Program on Atlas Cross Sport 3.6L V6 SEL Premium SUV
    • Driver Access Program on Atlas Cross Sport 3.6L V6 SEL Premium SUV
    • College Graduate Program on Atlas Cross Sport 3.6L V6 SEL Premium SUV
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 Volkswagen Jetta (12 offers)

    2021 Volkswagen Jetta

    12 offers available

    • Special APR on Jetta 1.4T SE Sedan
    • Standard APR Program on Jetta 1.4T SE Sedan
    • College Graduate Program on Jetta 1.4T SE Sedan
    • Military & First Responders Program on Jetta 1.4T SE Sedan
    • Driver Access Program on Jetta 1.4T SE Sedan
    • Auto Show Bonus Program on Jetta 1.4T SE Sedan
    • Special APR on Jetta 1.4T SEL Sedan
    • Standard APR Program on Jetta 1.4T SEL Sedan
    • College Graduate Program on Jetta 1.4T SEL Sedan
    • Military & First Responders Program on Jetta 1.4T SEL Sedan
    • Driver Access Program on Jetta 1.4T SEL Sedan
    • Auto Show Bonus Program on Jetta 1.4T SEL Sedan
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
  • 2021 Volkswagen Tiguan (4 offers)

    2021 Volkswagen Tiguan

    4 offers available

    • Auto Show Bonus Program on Tiguan 2.0T SE SUV
    • College Graduate Program on Tiguan 2.0T SE SUV
    • Military & First Responders Program on Tiguan 2.0T SE SUV
    • Driver Access Program on Tiguan 2.0T SE SUV
    Disclaimer: Cars.com is not responsible for errors in dealer or manufacturer advertisements or offers. Some financing and lease offers may require substantial cash down payments. Every dealer and manufacturer offer will have its own specific terms and conditions, and not every buyer or vehicle will qualify for every offer. Be sure to contact your dealer for full offer details.
    View inventory
See all special offers

About our dealership

This seller has been on Cars.com since March 2011.
We're a family owned business and it shows! You have high expectations and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. We look forward to demonstrating our commitment to excellence every time a customer walks in the door!
Everything We Do is Driven By You

Service center

Phone number (815) 580-3157

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed
See all service & repair info

Photos & Videos

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Meet our employees

Sam Ferrille headshot
Sam Ferrille
Sales & Leasing Consultant
5.0
(250 reviews)
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Fil Sotomayor headshot
Fil Sotomayor
New Sales Manager
4.9
(199 reviews)
certified badge
Michael Hall headshot
Michael Hall
Sales Consultant
4.9
(135 reviews)
certified badge
View all 22 employees View less employees
Al Luna headshot
Al Luna
Sales and Lease Professional
4.9
(114 reviews)
certified badge
Jennifer Morelock headshot
Jennifer Morelock
Sales Consultant
5.0
(84 reviews)
certified badge
Lionel Vil headshot
Lionel Vil
Sales Consultant
5.0
(72 reviews)
certified badge
Prosper Rubino headshot
Prosper Rubino
Sales Consultant
5.0
(69 reviews)
Joe Luy headshot
Joe Luy
Commercial Sales Manager
4.9
(55 reviews)
Courtney Karau headshot
Courtney Karau
Service Advisor
5.0
(51 reviews)
Shain Bono headshot
Shain Bono
Sales Manager
4.8
(38 reviews)
Adam Dokken headshot
Adam Dokken
Sales
4.9
(32 reviews)
Pat Morrison headshot
Pat Morrison
Compliance Officer
(26 reviews)
Nick Steder headshot
Nick Steder
Service Advisor
5.0
(26 reviews)
Brian Timm headshot
Brian Timm
Service Advisor
5.0
(24 reviews)
Patrick Bachrodt headshot
Patrick Bachrodt
General Sales Manager
5.0
(23 reviews)
Brian Casey headshot
Brian Casey
Sales Associate
5.0
(23 reviews)
Gary Jackson headshot
Gary Jackson
Sales Consultant
4.7
(19 reviews)
Victor Ladd headshot
Victor Ladd
Sales Consultant
5.0
(11 reviews)
certified badge
John Schopf headshot
John Schopf
Sales Consultant
5.0
(7 reviews)
Naim Sabir headshot
Naim Sabir
Imports Manager
5.0
(6 reviews)
Mike Papa headshot
Mike Papa
Used Inventory Manager
(3 reviews)
Charlie Hansmeyer headshot
Charlie Hansmeyer
General Manager
(2 reviews)

Reviews

4.8
(2,668 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater

5.0

Great service and inviting atmosphere… I even got to play...

July 25, 2021
By Mr.Mitchell on DealerRater

Great service and inviting atmosphere… I even got to play Bachrodt buckets for a chance to win free services and up to $700 off my new vehicle

5.0

I had a great shopping experience. Mr. Ladd was very...

July 24, 2021
By noeliataylor90 on DealerRater

I had a great shopping experience. Mr. Ladd was very knowledgeable and extremely helpful. I highly recommend using him as your salesman and coming to the dealership.

5.0

Jennifer was very friendly and great to work with....

July 24, 2021
By Nmiller90.nm on DealerRater

Jennifer was very friendly and great to work with. Answered any questions that I had about the vehicle. Would recommend her to anyone I know looking for a vehicle.

4.2

Lou Bachrodt was good about getting me in a new car with...

July 23, 2021
By Adam R on DealerRater

Lou Bachrodt was good about getting me in a new car with minimum hassle. The only inconvenience was not being helped promptly when I showed up for an appointment for appraisal that the dealership coordinated with me.

5.0

This has been a very good experience today buying a new...

July 22, 2021
By Lutanica64 on DealerRater

This has been a very good experience today buying a new truck. I was mislead by another dealership and I walked out. The people here have been very honest and straight forward to me. I would recommend people to this facility for anyone looking for honesty in buying a new vehicle.

5.0

Process was very straight forward and easy. Customer...

July 21, 2021
By Abateam93 on DealerRater

Process was very straight forward and easy. Customer service was awesome. And Michael was extremely helpful. Fastest i have ever purchased a car. Will definitely recommend

5.0

Very plesant experince working with Adam, nice young man,...

July 21, 2021
By Marcsbigboy on DealerRater

Very plesant experince working with Adam, nice young man, asnwered all my questions and will be working with him in future for my buick Needs

5.0

I bought my Equinox from Adam last year and love it, very...

July 20, 2021
By Jessegray1952 on DealerRater

I bought my Equinox from Adam last year and love it, very easy to work with. Answers all my questions and helped me get set up with the bank.

Dealer response

We appreciate you for letting others know about your experience! If you ever need anything in the future, please don't hesitate to let us know. Take care! Sincerely, The Lou Bachrodt Chevrolet Buick GMC Team

5.0

Adam was great to work with, very efficient with his time...

July 20, 2021
By stevedok123 on DealerRater

Adam was great to work with, very efficient with his time and had a great experience overall . I would highly recommend him to other friends in the future!

Dealer response

Thank you for taking the time to write us a great review! We are thrilled to hear that you had such a great experience with us. Please let us know if we can help you with anything else. Sincerely, The Lou Bachrodt Chevrolet Buick GMC Team

5.0

Mike is awesome. I came in wanting to talk about business...

July 20, 2021
By AK on DealerRater

Mike is awesome. I came in wanting to talk about business and negotiate that’s exactly what we did. It took less than 20 minute to come to an agreement. Super nice and courteous, polite & a 100% gentleman.. I had zero negotiation issues with management team. Thank you fellas. I’ll be back in the future

Dealer response

Thank you so much for taking the time to share your feedback with us! We work hard to make sure our guests have an awesome experience. We will share your comments with our team and we look forward to working with you again down the road. Sincerely, The Lou Bachrodt Chevrolet Buick GMC Team

Read all 2,669 reviews