BMW of El Cajon

JJ is awesome won?t stop until you drive away with your dream car, awesome finance manager all around great experience from other dealerships???????????????????????????????????????????????????BMW x6.

Absolutely perfect experience. RJ was the man and made the deal happen for me. I will absolutely do business again.

I love working with Shady Roffael and Sam Turgman. Sincere, thorough and straightforward dealing. No hassling, haggling. Got a nice deal on my purchase as well as my warranties and maintenance contracts. I was shown a lot of options.

Ordered a 2026 X7 through BMW El Cajon. The vehicle arrived a month late - delays happen. What was a dealbreaker was the absolute circus of communication from the sales team. For weeks, I got back-and-forth texts: “It might be here tomorrow.” “Actually, still a few more days.” Over and over. I rearranged my schedule multiple times, only to find the car wasn’t there. At one point, I was ready to walk away, but they offered to reimburse me for what they wrongly assumed were plane ticket changes. Unsurprisingly, that offer went nowhere. The whiplash from their poor planning and lack of coordination was worse than the delay itself. When the car finally arrived on May 30th, they insisted I drop everything to complete the sale that day. I wanted to return the next day but apparently, “this deal is only good for today,” even though it was a custom build I had ordered. I offered to pay only dealer invoice but, to help them hit sales goals, agreed to finance a small part of the purchase for three months and buy extended warranty and prepaid maintenance. I had a trade-in but said I’d only accept a match of another offer I’d received. They agreed. Then came every sleazy sales tactic in the book. In Finance, I caught them undervaluing my trade by $2,600—money they quietly shifted into the purchase price and then "discounted" back out. When I alerted the General Sales Manager, he showed no concern and blamed me for not catching it sooner. It gets worse. A manufacturing defect left a large piece of plastic wedged between the rear bumper and body panels—missed entirely during delivery. I had to point it out. When I brought the car back, the sales rep showed up with pliers. If it were that simple, I’d have done it myself. He asked us to return the next day. Instead of a proper service appointment, my wife met the same rep… with the same pliers. He failed again—scratching our brand-new X7. Furious, she called me. The rep promised they’d take care of it. Then Anthony, the General Sales Manager, called to say it was “unfortunate,” but refused to take the car back or cover any loss in value. He admitted a repair might show on CarFax but insisted there was “no diminished value.” A week later, the plastic was gone, but the scratches remained. Anthony offered to order a new vehicle—but wouldn’t return our trade-in or provide a loaner. We pushed back; he agreed to order a replacement panel, fix the scratches and glue, and promised a $1,000 goodwill check—refusing to put it in writing. “A handshake will suffice,” he said. Two weeks later, the part was replaced—but the glue and scratches remained. When I pointed them out, Anthony gaslighted me, pretending he or anyone else could see nothing wrong with the car. He offered our trade-in back for $1,700, claiming that’s what they spent on it. It was already gone. The offer was a bluff. I asked to speak to the General Manager. I was told he wasn’t available. Five minutes later, I was in his office. Mike didn’t listen to a word I said. He said he was tired of hearing about this—as if I were the problem, not his staff damaging my $105K vehicle. When I asked if he planned to make it right or if I should press vandalism charges, he brushed me off, claiming his team had “bent over backwards.” Then, right in front of me, he turned to Anthony and asked if there was any negative equity in the deal. The insult was staggering. I wrote a payoff check same day—specifically so they’d receive a chargeback on the rebate that I gave them as a courtesy. Anthony had promised that the $1,000 courtesy check from corporate would be ready when I picked up the vehicle that day. When I asked about it, he said it hadn’t been cut yet—and might take another week. When I returned, the check had my name spelled incorrectly. Buying a premium vehicle should feel like a professional, well-managed process. Instead, this felt like a bait-and-switch game run by amateurs. I expected better from BMW. El Cajon did not deliver.

Everything find. Some improvement needed with respect to down payment methods (could only accept $5,000 using a credit card) had to go to the bank to request a cashier?s check, it was inconvenient.

Purchased a 2022 X7 CPO. Got a good deal. Kamiz was very friendly, helpful, and made the process easy and smooth. All together a 4 hour experience from start to finish on the last day of the month.

Very easily and Nice service attenttion, l�ase a car with a very Nice deal and good service all the staff are amazing i Will back again !!!!

Brandon and team made my car buying experience great. Manager chris and brandon were both easy to work with, professional and transparent. Thanks to Bmw Of El Cajon

Very friendly and helpful staff , we really had a great experience at the dealership, very professional and friendly, would recommend to my friends , easy to deal with .

Albi and Jordan made our purchasing experience exceptional! I would refer them to my friends