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Santa Cruz Subaru

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (21 reviews)
Visit Santa Cruz Subaru
Sales hours: 9:00am to 8:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–8:00pm 7:00am–6:00pm
Wednesday 9:00am–8:00pm 7:00am–6:00pm
Thursday 9:00am–8:00pm 7:00am–6:00pm
Friday 9:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–8:00pm 7:00am–6:00pm
Sunday 10:00am–7:00pm 7:00am–6:30pm
New (831) 706-4198 (831) 706-4198
Used (831) 574-2801 (831) 574-2801
Service (831) 574-2812 (831) 574-2812

Inventory

See all 191 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since June 2018.
Santa Cruz Subaru located at 4100 Auto Plaza Drive in Capitola CA is your premier retailer of new and used Subaru vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car truck or SUV of your dreams today!

Service center

Phone number (831) 574-2812

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–6:00pm
Sunday
7:00am–6:30pm

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (21 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Terrible service today

I would need negative stars to describe my experience today. This was the absolute worst. So far they are 2 hours late getting my car back to me and I’m still waiting for the shuttle. Unbelievable that they could be this backed up/tardy/short handed/ or whatever they are (employee function, I was told) that customers are disrespected this much. Why say you can do something when you can’t? No way to treat ANY customer, let alone one of 30 years.

Terrible service today

I would need negative stars to describe my experience today. This was the absolute worst. So far they are 2 hours late getting my car back to me and I’m still waiting for the shuttle. Unbelievable that they could be this backed up/tardy/short handed/ or whatever they are (employee function, I was told) that customers are disrespected this much. Why say you can do something when you can’t? No way to treat ANY customer, let alone one of 30 years.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Please know that here at Santa Cruz Subaru, we do our best to have our customers taken care of in a timely manner and strive to provide the best possible service. We are disappointed to hear that you had a less than outstanding experience with us. If you would like to discuss further, please feel free to call me. - Aaron Mayfield, 831-420-1500 or aaronm@santacruzsubaru.com

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information on phone to car map accessibility.

Matthew Smith worked with me and my sister with the phone to car map. He was extremely knowledgeable and patient. Also had a great sense of humor...make it easy and fun! He made sure we understood how to work this app and we left really knowing what to do with the map/car connections. Thank you, great service and definitely would recommend Matthew to others.

information on phone to car map accessibility.

Matthew Smith worked with me and my sister with the phone to car map. He was extremely knowledgeable and patient. Also had a great sense of humor...make it easy and fun! He made sure we understood how to work this app and we left really knowing what to do with the map/car connections. Thank you, great service and definitely would recommend Matthew to others.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you so much for the kind words and recommendation! Our team appreciates your business, and we hope to work with you again!

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Prompt response to my call about the car.

Prompt response to my call about the car. Set up appointment to test drive and bought the car that day. Very helpful in the two subsequent visits the following day when I needed to learn about the technology. Altogether a pleasant way to obtain what is turning out to be a great car.

Prompt response to my call about the car.

Prompt response to my call about the car. Set up appointment to test drive and bought the car that day. Very helpful in the two subsequent visits the following day when I needed to learn about the technology. Altogether a pleasant way to obtain what is turning out to be a great car.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Dealer response

Thank you so much for taking the time to share this, and congratulations on your purchase! Our team truly enjoyed working with you, and we wish you many happy, safe miles. Come back and see us!

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Friendly Dealer

No hassle, easy to deal with and no added mark ups! They made the process Simple and fair. I would highly recommend starting your buying process here.

Friendly Dealer

No hassle, easy to deal with and no added mark ups! They made the process Simple and fair. I would highly recommend starting your buying process here.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you so much for the great review and recommendation! It was such a pleasure working with you, and our team hopes to have the chance to see you again. Enjoy your vehicle!

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Santa cruz subaru

Very friendly staff, knowledgeable, great selection of new and used cars. Will definitely service my car with santa cruz subaru. Thank you for amazing customer service.

Santa cruz subaru

Very friendly staff, knowledgeable, great selection of new and used cars. Will definitely service my car with santa cruz subaru. Thank you for amazing customer service.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for choosing Santa Cruz Subaru! Our team wishes you all the best, and we hope to see you again soon!

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Dishonest Sales Tactics

Trinity M at Santa Cruz/Capitola Subaru is completely untrustworthy and misleading in her dealings. I told her that we had an offer on an Impreza for MSRP at another dealer, but her dealership had the color that we preferred. I told her that unless she was negotiable on the price ($2500 over MSRP) that we would not be interested in purchasing the car from them since her dealership is 1.5hrs/each way from our home (3hr RT). Trinity told me that they would work with us on the price and that they had sold a car just yesterday at MSRP. Well, after driving to the dealership, she could only offer $200 off of the $2500 over MSRP and said that the other dealership was lying to us if they can sell a car at MSRP. Needless to say, this was a complete waste of our time. I called the Sales Manager and informed him of our disappointment at how Trinity misled us and he told us that if we had talked to him first, he would have told us not to drive down since they are not negotiable on the additional $$$ cost over MSRP due to low inventory!

Dishonest Sales Tactics

Trinity M at Santa Cruz/Capitola Subaru is completely untrustworthy and misleading in her dealings. I told her that we had an offer on an Impreza for MSRP at another dealer, but her dealership had the color that we preferred. I told her that unless she was negotiable on the price ($2500 over MSRP) that we would not be interested in purchasing the car from them since her dealership is 1.5hrs/each way from our home (3hr RT). Trinity told me that they would work with us on the price and that they had sold a car just yesterday at MSRP. Well, after driving to the dealership, she could only offer $200 off of the $2500 over MSRP and said that the other dealership was lying to us if they can sell a car at MSRP. Needless to say, this was a complete waste of our time. I called the Sales Manager and informed him of our disappointment at how Trinity misled us and he told us that if we had talked to him first, he would have told us not to drive down since they are not negotiable on the additional $$$ cost over MSRP due to low inventory!

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase
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Great service at Santa Cruz Subaru!

If you go to the service department of Santa Cruz Subaru know that you are in good hands. Russ, the service writer was a great help. Not only did they service my Subaru, I mention to Russ that the road noise while driving, was louder than it use to be. After inspecting the car they found a bad wheel bearing. They replaced the wheel bearing and the noise is gone. I purched the car there and have always had it serviced there. They have always been fair and straight with me. you can go to them and they will meet your needs.

Great service at Santa Cruz Subaru!

If you go to the service department of Santa Cruz Subaru know that you are in good hands. Russ, the service writer was a great help. Not only did they service my Subaru, I mention to Russ that the road noise while driving, was louder than it use to be. After inspecting the car they found a bad wheel bearing. They replaced the wheel bearing and the noise is gone. I purched the car there and have always had it serviced there. They have always been fair and straight with me. you can go to them and they will meet your needs.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 4.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Great people

These people were way cool. Helped get me the car of my dreams. And it was super quick!!! Would always deal with them!! IT was easy and fun

Great people

These people were way cool. Helped get me the car of my dreams. And it was super quick!!! Would always deal with them!! IT was easy and fun

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Disappointed with the experience

shopping for a new car shouldn't be this much hassle. I contacted Santa Cruz Subaru's for specific color/package Outback. the internet manager sent me a quote, I liked the priced that was quoted. I went to sign the agreements and receive the car. When we were going through the car features, we found out the driver door panel and paint had a few scratches. Keep in mind this is supposed to be a brand new car. Anyway, we agreed to have them fix the paint scratches and have it delivered to us in a week. The car was scheduled to be readu and delivered to us on August 11th. but I did not hear anything from Santa Cruz Subaru so I decided to call and find out. when I called, I was told that they found some more scratches on the back of the car and they were not able to deliver it on that day. I was very unhappy with this whole thing, I told them that I did not buy a used car. I decided to have the contract cancelled. I was told that they will send me the down payment check by next day, but it has been over a week and still have not received my down payment back from Santa Cruz Subaru. I will never buy a car from this dealership.

Disappointed with the experience

shopping for a new car shouldn't be this much hassle. I contacted Santa Cruz Subaru's for specific color/package Outback. the internet manager sent me a quote, I liked the priced that was quoted. I went to sign the agreements and receive the car. When we were going through the car features, we found out the driver door panel and paint had a few scratches. Keep in mind this is supposed to be a brand new car. Anyway, we agreed to have them fix the paint scratches and have it delivered to us in a week. The car was scheduled to be readu and delivered to us on August 11th. but I did not hear anything from Santa Cruz Subaru so I decided to call and find out. when I called, I was told that they found some more scratches on the back of the car and they were not able to deliver it on that day. I was very unhappy with this whole thing, I told them that I did not buy a used car. I decided to have the contract cancelled. I was told that they will send me the down payment check by next day, but it has been over a week and still have not received my down payment back from Santa Cruz Subaru. I will never buy a car from this dealership.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 2.0
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase
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Excellent Customer Service

Very professional and nice staff. I take my car -since I had it -to Santa Cruz Subaru dealer for regular maintenance and repair. I am always happy with their services.

Excellent Customer Service

Very professional and nice staff. I take my car -since I had it -to Santa Cruz Subaru dealer for regular maintenance and repair. I am always happy with their services.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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