First Ford

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4.5
(653 reviews)
Visit First Ford
Sales hours: 9:00am to 7:00pm
Service hours: 9:00am to 5:00pm
View all hours
Service Sales
Monday 9:00am–5:00pm 9:00am–7:00pm
Tuesday 9:00am–5:00pm 9:00am–7:00pm
Wednesday 9:00am–5:00pm 9:00am–7:00pm
Thursday 9:00am–5:00pm 9:00am–7:00pm
Friday 9:00am–5:00pm 9:00am–6:00pm
Saturday 9:00am–3:00pm 9:00am–6:00pm
Sunday Closed Closed
New (508) 252-7543 (508) 252-7543
Used (508) 252-7684 (508) 252-7684
Service (508) 252-7519 (508) 252-7519

Inventory

See all 74 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since July 2012.
Welcome to First Ford your Fall River Ford dealer. Whether you're searching for a new or used vehicle researching financing options or looking for a quick quote on a car truck or SUV our friendly professional staff is ready to provide you with all the help you need. Our service and parts departments are standing by to assist you with every aspect of vehicle maintenance. Just call or email us if you have any questions regarding our site information. We're here to make your shopping experience hassle-free. If you don't know where we are located please view our business hours and directions to get specific driving instructions.

Service center

Phone number (508) 252-7519

Service hours

Monday
9:00am–5:00pm
Tuesday
9:00am–5:00pm
Wednesday
9:00am–5:00pm
Thursday
9:00am–5:00pm
Friday
9:00am–5:00pm
Saturday
9:00am–3:00pm
Sunday
Closed

Meet our employees

View all 9 employees View less employees

Reviews

4.5
(653 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews of First Ford from DealerRater.

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1.0

Bait and switch

Called up asking if they had any Ford Broncos in stock talked to kiana who was very nice on the phone asked her how much they would be was given a price my fiancé went in to test drive later was told that she could not deal with kiana and instead was referred to another salesman this salesman first off didn’t listen to what we were saying the. Came in several thousand dollars higher than what kiana had said to Earlier that day. Looked up the car online the price they advertised was the price kiana gave. Called up and spoke to sales manager Rob was told kiana must have been mistaken this place is just clearly a bait and switch lure you in with a low price then jack it up.

Dealer response

Hi Eric, we're disappointed to hear of the negative experience you had at our location. We hope you are willing to give us another chance. Please reach out to Rob at (508) 730-1000 ext 1212 so we can work towards a resolution.

5.0

Airbag replacement

Very pleased with the promptness of service,very courtesy, would highly recomend,first ford for all service issues, very professional.

Dealer response

Hi Jeanne, thank you for leaving such a great review and high star rating. Thanks again for the recommendation, and have an amazing day!

5.0

I recently purchased a used truck from Josh at First Ford...

I recently purchased a used truck from Josh at First Ford and I have to say the experience was completely frictionless. Top notch customer service and professionalism all around.

1.0

Quickly! These guys have a reservation mechanism online....

Quickly! These guys have a reservation mechanism online. Made reservation & gave much info in that process. Followed up with phone call to voice mail from Josh. He answered all questions quite well. We made my visit for the next day. In the process an estimation on financing, trade, etc. is made. That estimation is based on the Monroney or sticker price. In closing, Josh indicated the price would be $5,000 more over sticker. WOW!! Sent email to Rob Rocha on this & requested a reply. He took the easy way out and had Kians Rose send me an email. I called her & that pricing was correct. Flatly stated that was the price & hung up on me! As a fellow consumer….avoid both the ‘bait & switch’ tactic of these guys as well as both greedy nature & not so professional behavior. My opinion, but forewarned is in your information. Follow-up! Rob Rocha did finally return my email request & he tried to convince me the above did not happen. Not a satisfactory outcome. However, I can order this car from Ford & get the STICKER PRICE. His argument was the $5,000 up charge was to keep the dealership open. You can’t argue with that. BUT, my advice was show the real price, don’t send the window sticker with that price & no indication of the real price. Also, change the ACCELERATE PROGRAM used for quick reservation of in stock cars & purchase pricing to real price & not the sticker price. Wanted to include this update to describe all that had happened.

5.0

I want to thank Luis Amaral for fixing my tailgate...

I want to thank Luis Amaral for fixing my tailgate issues. My car was acting like it was possessed. He did a great job and I’m thankful for his knowledge and service. Thanks again Luis

4.7

Great Service

I want to thank Luis Amaral for the great job he did in repairing my Ford Edge. My car was acting like it was possessed and Luis did a great job. Thanks again Luis for a job well done.

Dealer response

Hi, we appreciate your feedback on our Staff's outstanding service! Thank you so much for choosing First Ford as your first choice for service!

5.0

First for Life

I guess due to the pandemic, the waiting area was devoid of coffee and snacks. Not a big deal, but when you have an early morning appointment it can make you wait a lot more comfortable. Otherwise the service was phenomenal on time, quality work and parts.

Dealer response

Hi Donald, thank you for your wonderful response to the quality of service our Staff provides! We are always more than happy to assist you if anything else comes up. Take care!

1.0

Ford F550

Shady dealings bought 30,000 used F550 they supposedly put new tires changed oil except they didn’t ... they put two tires the rest needed to be replaced had bubble in the tire and rim was bent no oil change the oil filter was rusted. Got no response but so sad too bad. Calling corporate and BBB to repost. ***** BUYER BEWARE ***** I wished someone warned me Have no idea how they passed mass sticker but am reposting this to state of mass also

Dealer response

Hello, thank you for taking the time to bring this negative experience to our attention. It is discouraging to hear that you had anything less than a stellar experience here at First Ford. We would like the chance to talk to you further so please contact Rob at (508) 730-1000 ext 1212 at your earliest convenience so we can work with you to make this right. We hope to hear from you.

1.0

I would give a zero if it was an option!BEWARE!!!! Worst...

I would give a zero if it was an option! BEWARE!!!! Worst dealership ever! Let’s start off by saying Rob is the absolute worst and rudest sales manager I’ve ever dealt with! Told them exactly what I wanted on my trade which is in like new condition so we didn’t waste time. Very strong fair number and they end up pricing it laughable amount away. Sales manager Rob told me I have no idea what I’m doing and that my number was outrageous. He is very rude and had lost 2 sales in 3 weeks by trying to hit a home run on these deals. Will never do business here ever again. Was treated like I knew nothing. 3 other dealerships within 50 miles offered what I want and I don’t even need to buy a vehicle!! Truck community is very tight. Never bring a trade here you’ll get hosed. Steve Day is a great salesman. Rob can screw.

5.0

FIRST FORD IS THE BEST!

FROM THE SALES DEPT THAT IS AWESOME, JIM IS THE GREATEST SALES PERSON EVER, VERY ATTENTIVE AND TOOK THE TIME TO LISTEN TO MY NEEDS, NOT JUST WHAT THEY WANTED TO SELL ME. THE SERVICE DEPT CANT BE BEAT. TOP NOTCH TECHS AND THE ADVISORS ARE ALL EXPERIENCED AND FRIENDLY. CANT GET A BETTER DEALERSHIP TO DO BUISNESS WITH. THANK YOU FIRST FORD TEAM!

Dealer response

Rebecca, thank you for your kind review; we are happy to pass along your comments to the team here at First Ford! We hope to be of service to you again. Take care!

Read all 653 reviews