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Salem Ford

(622 reviews)
Visit Salem Ford
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 6:00pm
View all hours
Sales Service
Monday 9:00am–7:00pm 7:30am–6:00pm
Tuesday 9:00am–7:00pm 7:30am–6:00pm
Wednesday 9:00am–7:00pm 7:30am–6:00pm
Thursday 9:00am–7:00pm 7:30am–6:00pm
Friday 9:00am–5:00pm 7:30am–5:00pm
Saturday 9:00am–5:00pm Closed
Sunday 11:00am–4:00pm Closed
2024 state dealer award
View 2 awards
2024 state dealer award
2024 consumer dealer award
New (603) 685-3401 (603) 685-3401
Used (603) 685-4481 (603) 685-4481
Service (603) 698-1145 (603) 698-1145

Reviews

(622 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Salem Ford from DealerRater.

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We were so pleased with the exceptional service and

We were so pleased with the exceptional service and respectful treatment we received, particularly from Michael, that we selected the vehicle we were considering there over others we had seen. Great job, Salem Ford!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
1 person out of 1 found this review helpful.
Dealer response

We are so glad that we had the opportunity to work with you, Terri, and that our team could make this a top-notch experience. We look forward to continuing to serve you in the future! Proud member of the Key Auto Group Your friends at Salem Ford

Service was great.

Service was great. Al was very helpful and accommodating. Charlie Ayoub stopped in to say hello. The waiting room was very clean and comfortable.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Kelli, Thank you for the kind words for our service department! We look forward to sharing your compliments with them, and don't hesitate to let us know if Charles or Al can be of further assistance. Your friends at Salem Ford

Sama was an absolute pleasure to work with!

Sama was an absolute pleasure to work with! The service team has been great to work with, the finance guy made the process quick and easy

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Donnie, Thanks for your feedback on your recent visit to Salem Ford. It's great to hear that Sama was able to assist you and that you had such a positive experience. Your friends at Salem Ford

Clear, responsive communication and straight forward

Clear, responsive communication and straight forward sales process Upfront and Clear negotiation with no surprises

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Salem Ford. We look forward to having you as one of our valued customers for many more years to come!

The purchase of my 2023 Ford F-150 was a smooth

The purchase of my 2023 Ford F-150 was a smooth transaction. I would recommend Salem Ford to family and friends.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Glenna, Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Congratulations on your new 2023 Ford F-150! Thank you again for choosing Salem Ford, we look forward to having you as one of our valued customers for many more years to come! Your friends at Salem Ford

Thank you Brandon for everything you did to get me out of

Thank you Brandon for everything you did to get me out of my truck and in something new I love it Thank you and Thank you Charlie

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Happy to hear Charlie, Brandon, and the team were able to make it happen for you! Thanks for the great review and support. We appreciate you more than words can express!

I had a great experience at Salem Ford.

I had a great experience at Salem Ford. The staff (Michael A, Conner, and Brandon) were very informative and personable. All my questions were answered in detail and they made the process easy to follow. Got a great deal as well, 10/10!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We are so glad that we had the opportunity to work with you, Kate, and that our team could make this a top-notch experience. We look forward to continuing to serve you in the future! Your friends at Salem Ford The Key Difference

Consistent service, Derek is a trusted advisor I

Consistent service, Derek is a trusted advisor I appreciate what he has to say and know my car is in good hands having it serviced there.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

It's great to hear that Derek was able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Salem Ford! Your friends at Salem Ford Proud member of the Key Auto Group

Deceptful sales tactics.

Deceptful sales tactics. Story kept changing about availability of "technician" and ability to address/not address TPMS....$700 doc fee? I'm glad others have had good experiences.....not this guy. "Oh, we don't address TPMS until we have a buyer" "I'm interested. We need to address TPMS." "It'll go off (magically) after 100 miles. Guaranteed." "Great, drive it 100 miles and let me know" "Oh, we can't put miles on a car"

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We regret to hear about your experience with our dealership. We appreciate your feedback and will be looking further into this matter to see how we can improve. Thank you, Your Friends at Salem Ford

I received my annual inspection and complimentary 1st oil

I received my annual inspection and complimentary 1st oil change free of charge.I will be back.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you, John! We appreciate your business and look forward to helping you with any questions or future vehicle needs. Thank you for choosing Salem Ford. Your friends at Salem Ford

Consumer response

Overall it was a decent experience, especially on a Friday afternoon.