Reviews

Average Ratings

4.7
342 lifetime reviews.
  • Dealing with the Best!

    I was scared to shop around for a vehicle due to bad experiences from a previous car dealer. I can honestly say I had a great experience working w...


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    I was scared to shop around for a vehicle due to bad experiences from a previous car dealer. I can honestly say I had a great experience working with Rice Toyota (James Howell as salesman.) I told him payment range i needed to be in and we stayed at that range. He didnt try to hinder me into anything i couldn't afford or wasnt comfortable with.

    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
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  • Salesman Left Me Hanging

    I came into this dealership about a month ago to purchase a new CHR, but once I mentioned to the salesman that I was a bit upside down in my curre...


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    I came into this dealership about a month ago to purchase a new CHR, but once I mentioned to the salesman that I was a bit upside down in my current loan, he disappeared. I thought he was going to discuss the matter with a manager, and after waiting more than enough time for him to return, I got up to see where he was. He was working another deal with another customer, and never came back to tell me anything. I buy cars quite often to fix up for car shows and resell later, so that is why sometimes I owe more on a car than it is worth, but I don't think anyone should be left unattended without a viable explanation. If this is your interpretation of the motto, "We Treat You Right," then I am appalled that your business is in the Piedmont of NC! I will NEVER come back to this dealership and will tell others the same thing!!!

    Does not recommend this dealer
    Shopped for a new car
    Did not make a purchase
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  • EHS Tech

    First came in to do basic tire rotation and balance turn around and it becomes I need 4 tires. The kicker is I have been dealing with Rice Service...


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    First came in to do basic tire rotation and balance turn around and it becomes I need 4 tires. The kicker is I have been dealing with Rice Service for a year and half. Every service I did never was told my car needed tires never was explained a thing only thing was have a great day your cost is....I called cooperate and found out that tires put on new cars are just for EPA standards. If consumers spending hard earned money why after 25000 miles your tires are crap and have to come out of pocket 300-1000 in tires. Not making sense to me. It is cool will not be dealing with Toyota service for a few. I love my car not the service I have been carried over at Rice Toyota.

    Does not recommend this dealer
    Came in for service or repair
    Did not make a purchase
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  • Good people, good service

    The service people are always very nice and they do a great job.


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    The service people are always very nice and they do a great job.

    Does recommend this dealer
    Came in for service or repair
    Did not make a purchase
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  • The best experience ever!!!

    Coming into this dealership I was a little intimidated because of the size as well as the foot traffic . After walking in & being welcomed with a ...


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    Coming into this dealership I was a little intimidated because of the size as well as the foot traffic . After walking in & being welcomed with a smile from the receptionist and being greeted to the sales manager I knew this was the place ! I purchased a 2017 Tacoma TRD off road & I am more than satisfied with my sales person Carl Sacon. He was very fast & efficient as well as very knowledgeable with his product , I couldn't have asked for a better sales person. To top it off was the finance experience . Wow!! My finance manager was Farah Abdo & I was shocked to see such a young lady have everything organized & ready for me. I walked in & all my paperwork was ready for me to sign, it went very smooth. I felt very relaxed and had a great time with her out going personality. I recommend anyone looking for a toyota to come here & only here !!! Keep up the great work .

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • unprofessional and rude associates

    I came in for maintenance on my vehicle but when I got to the service counter there were 8 to 10 employees between the two counters no one offered...


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    I came in for maintenance on my vehicle but when I got to the service counter there were 8 to 10 employees between the two counters no one offered to help me or anything one guy looked me in my face the walked by me to help the guy behind me who arrived minutes after me i stood there for 5 minutes before anyone asked if i need help or even spoke. The workers act as if they're above speaking to the customers really bad attitude the only bright part of this visit was the part when i left.

    Does not recommend this dealer
    Came in for service or repair
    Did not make a purchase
    2 people out of 3 found this review helpful. Did you?

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  • Amazing service!

    I could not ask for better car service! Each time I visit RICE Toyota, the employees go above and beyond! They are friendly, helpful, and extremel...


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    I could not ask for better car service! Each time I visit RICE Toyota, the employees go above and beyond! They are friendly, helpful, and extremely reasonable! Not to mention, the online appointment option makes this such an easy process to book! I love this place! Thanks RICE Toyota!

    Does recommend this dealer
    Came in for service or repair
    Did not make a purchase
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  • Rice Toyota

    We are quite pleased with our purchase of a 2017 Toyota Camry from Rice Toyota! We particularly like the back-up camera feature. Fred was a great ...


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    We are quite pleased with our purchase of a 2017 Toyota Camry from Rice Toyota! We particularly like the back-up camera feature. Fred was a great salesperson and the customer service has been excellent.

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • Great experience

    This was a very pleasant car buying experience. Everyone was very friendly and eager to help. I pretty much knew what I wanted, and I had done ...


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    This was a very pleasant car buying experience. Everyone was very friendly and eager to help. I pretty much knew what I wanted, and I had done my homework. They gave me a great price on a 2017 Highlander and the whole experience was very easy. EVen though I live in Greensboro, this is the first car I have bought in Greensboro. Glad they could make it happen. Thank you!!

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • Another Great Experience

    Just purchased a new 2016 Toyota Highlander. Julie was great in showing us the inventory and helping us pick out the perfect car for us. Charles...


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    Just purchased a new 2016 Toyota Highlander. Julie was great in showing us the inventory and helping us pick out the perfect car for us. Charles was also great in helping finalize the deal. Farah in financing was also great and got us a spectacular financing rate. Buying a new car from Rice Toyota is a refreshing break from the old time "car salesman" tactics of "let me speak with the manager" days.

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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