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Sales Closed
Service Closed
Mon 9:00 AM - 7:00 PM
Tue 9:00 AM - 7:00 PM
Wed 9:00 AM - 7:00 PM
Thu 9:00 AM - 7:00 PM
Fri 9:00 AM - 7:00 PM
Sat 9:00 AM - 6:00 PM
Sun Closed
Mon 7:00 AM - 6:00 PM
Tue 7:00 AM - 6:00 PM
Wed 7:00 AM - 6:00 PM
Thu 7:00 AM - 6:00 PM
Fri 7:00 AM - 6:00 PM
Sat 8:00 AM - 4:00 PM
Sun Closed
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Reviews

4.0
18 lifetime reviews.
  • Old Dogs Can Indeed Learn New Tricks

    Where to start, hmmm. Well, I'll start by prefacing my review with the fact that over the 20 years I have lived in Wilmington, I have visited the ...


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    Where to start, hmmm. Well, I'll start by prefacing my review with the fact that over the 20 years I have lived in Wilmington, I have visited the BMW dealership here many, many times (all of which were when it was still Schaeffer BMW). I'll admit that most times I did visit the lot (especially when I was younger) I was just "window shopping" and really just admiring most of the "out of reach" models. But, there were also quite a few times I was actually in the market for a new car when I visited the lot. No matter the circumstance, I was never impressed with the overall feel I got from the salespeople. Rarely was I ever approached, and if I was, I got the strong feeling that I was being brushed off or I was "wasting the salesperson's time". Almost as if I was never taken seriously as a prospective buyer. In fact, I got this feeling so much that a few years ago when I was in the market for my last car, I traveled over two hours to Raleigh to visit the BMW dealership there instead. I had pretty much written off Schaeffer BMW as a dealership to never do business with. This all changed for me when Schaeffer BMW was sold to a group out of SC recently and renamed to BMW of Wilmington. I had just started the process of shopping around for my next car, being that I had 5 months left on my current lease. Unbeknownst to me that the dealership had just changed ownership, I took a ride over to the lot on a rainy Saturday to take a look at a couple M235i's that I saw in their inventory online (I had researched thoroughly online, but wanted to see the car in person). Oddly enough, when I arrived I was actually greeted (odd because in past years I could count on two fingers how many times I had actually been acknowledged by staff while on this lot). Immediately the salesperson, Brian Smith, made me feel like I was actually important, and not like I was an inconvenience to his day. Immediately I could tell he was passionate about his job and about cars. And not only cars, but BMW's in particular. His intricate knowledge showed out almost right away. I made it abundantly clear to Brian right from the get go that I was NOWHERE near ready to buy or lease a car and that I just wanted to see the M235i in person. This information didn't prevent him at all from showing me the car, going through almost all of the features and finer points of the car, and even going for a test drive (Not to mention the one I test drove was fully loaded and well out of my price range). Keep in mind that at this time I was 5 whole months away from the end of my current lease (which was not a BMW, which meant no "pull ahead" program was possible). Maybe I'm just simple, but to me this spoke volumes about the kind of professional he is. After that Saturday visit (September 12th, 2015 to be exact) Brian kept in touch and followed up which led to a plan for me to special order an M235i once the dealership got an allocation for another one. This would give me a month or two of time before I could order it, and another two months before the car came in, which would have been perfect timing almost for the end of my current lease. I won't go into the finer details of the deal, but basically he and his new gm worked such a great deal that I wound up leasing an M235i exactly a month from the date I test drove it (yes, even with 4 months left on my current lease). The whole process was as easy and painless as I have ever experienced while buying/leasing a new car (for the record, this is my 8th car, 5th lease). I can't say enough about Brian and his professionalism as well as his passion for cars and the brand he is representing. From initial contact all the way to the signing on the dotted line and even after the sale, I cannot be any more satisfied with my experience. I'm pretty positive that as BMW keeps making cars I like (and can afford haha), I won't be going anywhere else in the future for a new car.

    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
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  • Can't return calls

    I called this dealership since I live 2 hours away to tell them I wanted to purchase a car they had. I was prepared to purchase at that moment. Th...


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    I called this dealership since I live 2 hours away to tell them I wanted to purchase a car they had. I was prepared to purchase at that moment. The woman I spoke with said she'd have someone call me back. After a few hours and no return call, I called back. Same thing; someone would call me back. I never heard back so I got in my car the next day to go buy. However, once I arrived they had the car pulled aside for someone else to come look at it. I was there with cash and ready to go but they wouldn't sell me the car until the other person turned it down. Unfortunately, after waiting hours for the other person to arrive they sold it to him. Word of advice, don't call and expect someone to call you back!

    Does not recommend this dealer
    Shopped for a used car
    Did not make a purchase
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  • Warranty problem solved

    I was recommended by an acquaintance to see service advisor Greg Mays for a problem I was having with my '08 BMW. He spent the time with me to lea...


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    I was recommended by an acquaintance to see service advisor Greg Mays for a problem I was having with my '08 BMW. He spent the time with me to learn what had happened & then met with Service Manager Larry Demanovich on my behalf. I heard back from Greg within 24 hours with a very fair resolution to my problem. All in all, a very positive experience and handled in a professional way.

    Does recommend this dealer
    Came in for service or repair
    Did not make a purchase
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Service & Repair

About Our Dealership

Dealer on Cars.com since April 2010

We have been recognized as a BMW Center of Excellence by BMW of North America for 2006 and 2012. In fact, only 30 BMW Dealers received this honor for 2006 and 33 BMW Dealers in 2012. The BMW Center of Excellence award recognizes dealers who excel in vehicle sales, as well as sales and service customer satisfaction ratings.

After you have selected your dream vehicle, you can rest assured that we will do everything possible to make your purchasing experience a pleasant one. Our Finance Department can help you select between several Car Finance and Car Lease options. Our Service Department will be there for you after your initial transaction to assist you with the maintenance and care of your new vehicle. We also have an Auto Body Repair Shop and an Auto Spa to keep your vehicle looking new for years to come. We are proud to serve the Wilmington area.

"Southern Hospitality, German Engineering"