Super Bowl Ads

Ford’s Super Bowl Ad Portends Future Car Cabins

By Nick Kurczewski on Tue Feb 07 08:49:57 GMT-06:00 2017


CARS.COM — Notice anything peculiar during Super Bowl 51? No, we're not talking about the historic collapse of the Atlanta Falcons and improbable victory of the New England Patriots. We're referring to Ford's glimpse into the future of car cabins… Read More

Ford’s Super Bowl Ad Portends Future Car Cabins

By Nick Kurczewski on Tue Feb 07 08:49:57 GMT-06:00 2017

CARS.COM — Notice anything peculiar during Super Bowl 51? No, we're not talking about the historic collapse of the Atlanta Falcons and improbable victory of the New England Patriots. We're referring to Ford's glimpse into the future of car cabins… Read More

Super Bowl Auto Ads Drive Shoppers

By Patrick Olsen on Mon Feb 06 12:55:19 GMT-06:00 2017

CARS.COM — If you wonder why automakers spend so much money to advertise in the Super Bowl, we have the answer: Because viewers flock to sites such as Cars.com to look up information about those cars. We analyzed site traffic… Read More

Melissa McCarthy Is Eco-Warrior in Kia Niro Super Bowl Ad

By Matt Schmitz on Fri Feb 03 07:00:45 GMT-06:00 2017

CARS.COM — "It's hard to be an eco-warrior. But it's easy to drive like one," goes the tagline of Kia's Super Bowl ad for its all-new 2017 Niro hybrid SUV. And the comedic superstar dutifully goes about proving both statements… Read More

Best of the 'Bowl: Cars.com's Favorite Super Bowl Ads

By Matt Schmitz on Fri Feb 05 15:07:54 GMT-06:00 2016

CARS.COM — Last Year's Super Bowl attracted an estimated 114 million viewers, which is why CBS, the game network this year, can charge advertisers a reported $5 million for the amount of time it takes to reheat your coffee in… Read More

Mini Enlists Big Names to 'Defy Labels' in Super Bowl Ad

By Matt Schmitz on Fri Feb 05 10:56:57 GMT-06:00 2016

CARS.COM — Mini takes a defiant tone with its "Defy Labels" commercial for the 2016 Mini Clubman, set to air Sunday during Super Bowl 50. The 30-second TV spot features a host of sports and entertainment industry luminaries such as… Read More

Kevin Hart Escalates 'Helicopter Parenting' in Hyundai Super Bowl 50 Ad

By Matt Schmitz on Thu Feb 04 13:40:09 GMT-06:00 2016

CARS.COM — A dad's gotta do what a dad's gotta do — even when you're comedy superstar Kevin Hart. In the latest of Hyundai's flurry of Super Bowl 50 commercials, Hart demonstrates not only his dedication to overprotective fatherhood but… Read More

Audi R8 Stars in Astronaut-Themed Super Bowl Ad

By Matt Schmitz on Wed Feb 03 14:40:15 GMT-06:00 2016

CARS.COM — While many automakers' Super Bowl commercials go for laughs, Audi's shoots for the moon. In its minutelong TV spot, "Commander," set to air during the first quarter of the big game on Sunday, Volkswagen's luxury division draws a… Read More

Hikers 'Bearly' Escape Jaws of Death in Hyundai Super Bowl Ad

By Matt Schmitz on Tue Feb 02 14:56:20 GMT-06:00 2016

CARS.COM — The Chicago Bears aren't playing in the Super Bowl this year, but there still will be bears during the commercials. In Hyundai's new 30-second Super Bowl 50 spot, "The Chase," a pair of hikers has a close encounter… Read More

Ryan Reynolds to Provide Super Bowl Distraction With Hyundai Ad

By Matt Schmitz on Mon Feb 01 15:24:17 GMT-06:00 2016

CARS.COM — Five days before Ryan Reynolds hits the big screen as a violent, facially disfigured comic-book antihero in "Deadpool," the star will trade on his characteristic good looks and beguiling charm in a Super Bowl commercial for Hyundai. The… Read More

Acura's Super Bowl Ad Gets Engines Running ... With the Devil

By Matt Schmitz on Fri Jan 29 11:21:13 GMT-06:00 2016

CARS.COM — Throw up your devil horns and hide the brown M&Ms 'cause Van Halen will be rocking Super Bowl 50 in a commercial for the 2017 Acura NSX. The devilishly clever 60-second TV spot features the iconic rock band's… Read More