New and used 2025 Jeep Wrangler for sale near Southborough, MA

I recommend this dealership to whoever is in the market looking for a new car. Mark the car salesman was extremely helpful, along with Mijie Andrade and George Alagha. They are the best at what they do and will help you by any means.

It was a great low pressure buying experience at Central. I highly recommend Jonathan Levin as your salesman. He is very knowledgeable and is customer focused.

Thay got right back to me with all the information I requested. Their price on the car was way above what these cars are trending.

These guys are great! I buy vehicles often and this was my first purchase here at this dealership, very thorough staff and no pressure on the buying process. Just an A overall

The ever popular check engine light struck me. I called and the got me in the next day. They priced match my tires that needed to be replaced and even submitted the rebate for me. Ready on time as promised. A happy customer. I’m heading there for my next car in a few years time too!

I recently purchased a used Subaru from Imperial and had a wonderful experience with Laith. He was kind, courteous and very efficient. Highly recommend.

Very nice and not pushy. Friendly and broke everything down for me for me in terms of the pricing and numbers for me to understand. Did not feel pressure to buy the car and they were able to come up with a good deal for Me.

I always appreciate the friendly quality expert service and the quick turnaround. Comfortable waiting area with coffee, water, soda and snacks. They really care about the customer and I can actually get work done while I wait for my vehicle to get serviced.

In these modern days of divisiveness, it’s hard to believe that a dealership with such poor loyalties would go above and beyond for a person that most would consider being the enemy. Dennis Freeman and Mike Santos made my family's 11 purchase a no-brainer. I was getting ready to take my 4-hour drive round trip to pick up a new truck for a family member. Until Mike called me and offered to deliver the truck on his day off. This type of customer service that keeps me doing business with a dealership full of Red Sox fans. They might give me a hard time for my amazing Yankees hat but it’s ok because this is what family does. I do not feel like a customer when I call or go into First Chrysler Dodge Jeep Ram, I feel like family. Thank you for making my family part of The First family.

Purchasing my Jeep Grand Cherokee Limited from Imperial was so easy. They are only 10 minutes from my house and had at least a dozen Cherokee L's for me to look at. Our Sales Agent, Kelsey Legeny, knew all about the various models and features and let us test drive a few. She gave me a great price and even extended the factory warranty as a bonus. I paid on Saturday and picked my new car on Tuesday morning. They took care of all the RMV paperwork and worked with my insurance agent. I didn't have to do any of that. When I picked it up, it was detailed to showroom condition. Very happy customer!

I've had great experience with the sales dept, service dept and management. I would recommend this dealership to anyone. It is also in a great location.