SERVICE - Is the key component to customer retention
November 5, 2018
I have been with Infiniti since 2007 and I was basically sold on how I was treated not only during the purchasing process, but all the follow up that kept it alive. By 2012, I still had made a second purchase to move my wife into an Infiniti & out of her Nissan as the previous 5 years convinced me to stay the course with Infiniti. The service department was really the clincher, mainly how I was treated as a valued customer and it really helps when you have a service adviser, such as Roger Sain who not only knows the products inside and out, keeps you well informed, forecasting you of upcoming requirements or maintenances, and keeps you informed of trending or known issues of certain year models, and how Infiniti targeted commonly failed parts in earlier year models and Infiniti was able to manufacture those high fail rate items for improved higher quality replacement components for older & current model vehicles and future production. I had many items that did fail on my 2005 FX-35, most all of which were covered under my extended warranty. This is very telling of a manufacturer where quality is a top priority. This information also weighed heavy on my decision to retire the 2005 FX-35 and purchase a CPO 2014 QX-70 3 weeks ago. Roger shares his insight and his knowledge always, he also kept me up on the lack of issues this newer model had because of the targeted quality improvement program of the failed items on prior models. As I mention in the title of this review, the Service department IS the key component for customer retention. If its not understood that way, it really needs to be understood that way. Your relationship with the Sales side of the house is short term, I on all 3 occasions of buying an Infiniti vehicle had a great experience in the purchase, however the game is different. Its not the sales guy that made me come back, he just put in a long term debt....hehe. It's true, a Sale rep wants your sale, your signature, and it puts food on their plate. That is just the nature of the beast and I understand that its their job. We all need a job so I get it, but Orange Park Infiniti sales guys really helped me out a lot on this recent purchase, so I am convinced they too are a new breed of sales personnel alive within the Orange Park Infiniti that Atlantic place does not have. But the reality of it is once you are past the sale, you are done. They did their job and now as the customer, hopefully happy like I was drive away. From this point on, what makes or breaks retention of a customer is how the long term relationship is handled from that day forward. That responsibility falls in the hands of the Service department. Roger Sain in my book get the 5 start CQA. Commitment, Quality, & Accountability, that all by itself earned my trust for the 9 years I have been with Infiniti. This is the biggest and only reason I remained an enthusiastic Infiniti owner. It is a great vehicle but the vehicle is only as great as the service department that takes care of you from final sale forward. Roger Sain leads an enviable example for others to follow as one of the best service advisors I have ever had the good fortune of running into. He is very professional, knowledgeable, honest and forthright. When I return for service or repairs, I don't feel like I am just a number, and I have 100% confidence the service or repairs will be done correctly or Roger won't accept it. He tends to develop and earn the respect & trust with his mechanic's in his professional way, and makes sure they understand his expectations, and they tend to deliver on it. I always feel that I am a valued customer but more so, its how I was treated from the Service department when I had to go, and Roger Sain get 98% of that credit. Well there were some times he was off when I needed something done, but that 2 % does not go against him, I add it to the score as I am 100% with Infiniti. Thank you all for everything well done.