Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
March 7, 1994
Continuing on the topic of cars from the folks at Chevrolet, we tested the 1994 Caprice Classic. The exterior was finished in a lush, dark cherry metallic, which meant no one hailed our vehicle for a ride to the train station at night. The Caprice is as
attractive in dark colors as it is ugly when it is dressed in yellow and has a fare meter on the dash. Recently we drove the Roadmaster, the Buick version of the full-size, rear-wheel-drive Caprice. Like the Roadmaster, the Caprice was equipped with
alimited-slip differential ($250). As with the Roadmaster, we experienced bad weather in the Caprice. Unlike the Roadmaster's rear end, however, the Caprice's stayed in its own lane when we accelerated, made turns or took corners on snow-covered
roads. Limited-slip performed well in the Caprice, and handling was stable, while it was dicey in the Roadmaster. Give credit to the ride-and-handling suspension ($49) as well. For 1994 the 5-liter V-8 is replaced with a 4.3-liter V-6 that produces
200horsepower, 30 more than the old 5-liter. The V-6 sure felt like a small-blockV-8 under the hood. The EPA mileage rating is a respectable 18 m.p.g. city/26 highway with the standard four-speed automatic transmission. Caprice offers a complete
package: lots of room and comfort; very good rideand handling; above-average fuel economy; and standard four-wheel, anti-lock brakes and dual air bags. The base price is $18,995. Our test car added cloth seats at $223; trunk cargo net at $30
(perhaps a $29 markup for what looks like a grocery bag); rear-window defogger at $170; pin-striping at $61 (a bigger markup than for the grocery bag); deluxe wheel covers at $70 (no comment); upgraded whitewall tires at $176; upgraded AM-FM stereo with
digital clock and compact-disc player at $256; and an option package consisting of all the power goodies-fromseats to windows to mirrors-at $1,607. With a $575 freight charge, the stickertopped $22,000.