Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Flammang
February 27, 2002
Vehicle Overview A near-twin of the Toyota Corolla, Chevrolets subcompact front-drive four-door sedan will fade away after the 2002 model year, when Toyota switches to a new Corolla generation. Both models are built at a California plant that General Motors shares with Toyota, and only minor styling and equipment differences separate the two sedans.
Chevrolets Prizm has never been as popular as the Corolla. Sales rose during 2000, to 52,116 units, while Toyota moved more than 230,000 Corollas in the same 12-month period.
Exterior Only a four-door sedan body style is offered; it rides a 97.1-inch wheelbase and measures 174.2 inches long overall. Thats a hair shorter than the Honda Civic sedan and 7 inches shorter than the Chevrolet Cavalier. Options include 14-inch alloy wheels and an electric-sliding sunroof.
Interior Seating five passengers, the Prizm comes in base and more costly LSi price levels. Air conditioning is standard on both models. The LSi has several additional standard features, including power windows and locks, cruise control, a rear-window defogger, tachometer and tilt steering column. Only the LSi comes with a 60/40-split rear seat. A CD stereo is optional. The Prizms trunk capacity is 12.1 cubic feet, with the rear seat in place.
Under the Hood All Prizms share the same 125-horsepower, 1.8-liter four-cylinder engine used in the Corolla. A five-speed-manual transmission is standard, and three- or four-speed-automatic transmissions are optional. Antilock brakes and side-impact airbags for the front seats are optional.
Driving Impressions In just about every respect, Prizm buyers get the same quality, reliability and smooth, refined performance as those who opt for the Corolla. What they dont get is the Toyota badge. Because the Prizm has been less popular, new or used, it has a lower resale value than the Corolla.