The company says it will stem production next year to stay under that 150,000 mark. Why? Officials want the brand to have an exclusive feel, and think the less people see on the road the more buyers will want them.
Of course, this could all just be a ploy for the press, as two models — the xA and xB — will be retired in the spring and replaced with two new models. Any gaps in those moves could limit sales as well. Either way, Scion sure seems to care more about street cred than any other brand on the market.
[A Way Cool Strategy: Toyota's Scion Plans to Sell Fewer Cars, The Wall Street Journal]