Mitch Golub joined Cars.com in July 1997 as the organization’s first employee and went on to serve as its President for 18 years. In October 2014, Golub made the decision to step down as President and currently serves as a senior advisor to the leadership team while his longtime business partner, Alex Vetter, transitions into the role.
Golub’s primary focus as President was to execute the strategy of Cars.com, build product portfolios and maintain industry leadership. As advisor, he provides counsel to ensure the company’s sales, marketing, product development, media and business development areas are closely aligned with the company’s vision and positioned for sustainable growth.
Golub’s tenure with Cars.com began after a successful 20-year career with the Tribune Co. While with Tribune, he leveraged his extensive background in product management to help the company’s new business initiatives, including the creation and management of start-ups in print, broadcast and online. Golub also held a leadership role in Tribune’s emerging New Media Group, where key accomplishments included the creation and launch of Digital City, in partnership with America Online. In recognition of his contributions, he received the Tribune Co.’s first Values Award, presented in appreciation of business achievements demonstrating creativity and entrepreneurialism.
As a result of his expertise and pioneer status, Golub has participated in a variety of industry panels, workshops and speaking engagements. He has been a featured speaker at the Driving Sales Executive Summit, the Forrester Automotive Summit and J.D. Power’s Roundtable. Additionally, he provides frequent commentary and analysis to publications such as Automotive News, NADA’s Auto Exec, The New York Times and The Wall Street Journal.